Campaigns: What are they & how do they help you grow your business? Wisdom4Humanity w/Patrick Mosher

What is a campaign? So C is campaign. And I lump a bunch of stuff in there. A campaign, if you look it up, is the definition is a planned group of activities intended to achieve a particular goal. It's not so hard. But you know what? If you look at that definition up, that fits strategy, that, that definition fits a lot of things. So, but it's a planned group of activities intended to achieve a particular goal. So when I think about a campaign, A campaign is persuasion to buy an offer. It's persuasion or influence to buy an offer. And an offer is what you sell and how you deliver it. So the persuasion in your offer is persuasion to adopt a habit that you're teaching or you're giving or service. That's what the offer is. You're trying to move the client within their business to do, or their personal life to do something different. That's your offer. But the campaign is getting people to buy it or to, to engage it. Does that make sense for the differences between those two? And again, that's my split between offer and campaign. And I don't know anybody else in the world that splits it at that place, but it seems to make a lot of sense to me. And, so I'm, I go with that and I'm a little bit of an expert at it. I learned this when I talked to a bestselling author. I was talking about my next book that I'm gonna come out with. And what he did is like, oh yeah, when you have a book, you should like wave it in front of people. And I was like, oh, that's good. I have a chapter in this book on selling through someone else. I'm an expert at this stuff, at selling through someone else about selling stuff. I did that for 17 years. So, so let me back up and ask, What is your core offer? So, so what is your core offer? And we talked about this a little bit last time, but we're gonna take that core offer. Am I gonna work on that a lot? But we're gonna talk about how to campaign for that core offer. So what's the core offer that you want to work through today? That's the anchor for today's session.