Patrick Mosher shares two questions for connecting with audiences: What are people moving from, and what are they moving to? He warns against inventing problems through "pain marketing" and instead emphasizes genuine struggles paired with vivid, inspiring visions of the future, like waking up Monday excited about the week.
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And then what are people moving from? This is the problems that they have. It's like, and, and this is, I, I wanna be really careful with these things. You've heard me before, cuz this could look like pain marketing and I don't wanna do that. So what are moving, what are people moving from? And so how you typically hear this is, and we kind of try to use your work, Kaziah, it's like, is, is everything kind of disorganized and you're not sure what initiatives are where? And you know, so you just feel like your hip's shooting every day when you wake up in the morning. That would be the moving from part. Did I get that kind of right? Because I— okay, so, so that's the moving from. What are the problems they're facing? Now, you know, what I don't want to do with that is tweak that problem and create it where it didn't exist. Are you in burnout? You know, it's like, I wasn't, but now I am. It's like, don't do that. So be careful with this one too. But what are they moving from? And then what are they moving to? This is the possibility or the ambition. So it's like, you know, imagine your life being more organized. Imagine one of the ones that's working great for me these days with what I do is saying things like, imagine waking up on Monday morning passionate about what you're gonna do that week. And people are like, yeah, I want that.