Crafting Compelling Cold Emails - How to Connect and Engage with Clients #marketingstrategy

31 May 2024 · 1 min

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0:31

Speaker A advises against sounding salesy in cold emails, recommending personalization through shared affiliations like alumni status instead. The key is showing why the recipient should care, not leading with yourself.

Any questions for me? Any outstanding questions you have for me? Yes.
So you talked about like your essential, your essential intro. How can we use something like that? So I'm doing a lot of cold emails right now. Mm-hmm. Hey, is it— there's like some— Cold emails are different. Yeah. How do you—
so you don't want it— you, you don't want to come off like salesy, in a cold thing because that's a big turn-off. But anyway, keep going.
So like, so we have the— there's like a connection, it's like, oh, they used to be in like my consulting club and like they're a Purdue alumni or something like that. Would it be like that? Whenever I'm writing these emails, I feel like I'm saying "I" a lot and I want it to be more like a "we" thing.
Why should I talk to you?
I've been trying to figure that out. As, um, you know, I'm in the same consulting club, so they could like catch up.

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