Customers don't appear on most org charts, but they should be at the center. The speaker argues that treating customers as the most important stakeholder changes how you design your entire organization.
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And, and, um, Amber, that's particularly true for you. I'm gonna tug on you a little bit because that could be true for you in a number of ways that we're gonna interact over the next 6 months, right? Why in the world should we include our customers in any of our models, right? I mean, yeah, that's ridiculous. No, why do that? Come on now. I'm so good. Thank you, Amber. That's great. And, uh, well, there's a longer story here, but doing organization models, I always start with a customer and people are like, but they're not on the org chart. I'm like, That's why we're starting with the customer first, because they're the ones that matter the most for your organization. So, but we can talk about that another time.