Digital Assets - Use Them to Start Your Movement #leadership #legacy #purpose #createamovement

A leader walks through the digital assets that fuel his movement: a 90-second video called "So Are We," a six-part Wisdom Council docu-series, and landing pages at wisdomcouncil.live. He stresses that landing pages alone don't work; you have to actively promote them and draw people in with compelling headlines and messaging.
Chapters
Digital assets. So good to have digital assets. Uh, my most powerful digital asset is a video that my, um, videographer Jackson produced. I think it was from my first 3 Wisdom Councils. And it's a video called So Are We. Um, go out to my YouTube channel, um, look it up. Just go out to my YouTube channel, look up So Are We. It's about a 90-second video, and I, I, I swear, the first 17 times I watched it, I cried. It just— it— the message was just so on in terms of— and, and look at it from this point of view. Please do that as a homework assignment. Um, that is a part of starting a movement. It's inviting people to be a part of a community. So, uh, and then we have other— I have other digital assets. I have Wisdom Council docu-series. We've done a docu-series from every one of the Wisdom Councils, all 6 of them so far. And so we have, um, 3 sessions from each one of them. And then you can also see, uh, on my landing page wisdomcouncil.live, and you can go out to wisdomforhumanity.com too, um, but those are like landing pages. Do you guys have landing pages for what you do? John, do you have that? So, um, just like go do that. I'm not a big landing page guy because it's a static page. You have to draw people to it and everything like that, which is— people think, "I put up a landing page and put a store on it and I'm going to get rich." No, it doesn't work that way. You have to do the work behind the scenes and draw people to it. Similar to you, Paul, right? Part of it is you do conferences and talk to people. They should find out about you and your mission and what you do. Yeah. You know, have a really cool landing page that describes that. Um, just got a hit for you, Paul. I don't know if this is helpful for you or not. I'm, I'm, I love marketing stuff. I can see when you hit your landing page, there's a little bit of letters at the top that said, you've waited long enough, dot, dot, dot, bigger letters in white. Start now. Cool. And then the copy underneath it would start, change is hard, you've avoided it, you've pushed it, you've kicked that can down the road, you know, all those kind of stuff. But you know what you want, let's get there together, something like that. Okay, so digital assets.
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