From Authentic to Impact: My Branding Journey #branding101 #inspiredleadership #purpose #legacy

So, um, I went from authentic interaction, then I launched this massive 3 or 4 hour thing every month that I was using YouTube, you know, with Wirecast and all the stuff, and technology always broke down. By the way, huge issue for every CHPCer out there when you start something new, the technology never works. It always breaks down at the last minute. Just hunker down and break through that because that's what you need to do. So that happened a number of times. So I think I changed it to Wisdom Mastery Monthly for a while. And again, do how many of you want to master wisdom? Nobody knows what that is. So I was like, okay, that's not working either. So then I changed the name of it to Success and Significance Monthly, and that seemed to be a little bit better. And then finally, I think for the last 3 years, I've been running as Significant Impact Monthly. And I think where I landed with that was important from my own perspective. And it kind of models what Brendon sells too. Brendon sells high performance. And if you go to any of his events, if you show up to Ultra, if you do other things, really it is around high performance. And so for me, centering on significant impact People know what that is, and the right people want to do that. And so I, that's how I landed on that as my final branding for this.