From ROI to World-Changing IOI (Impact of Investment): The Investment Mindset Shift You Need #leader

Yeah. Let me give you another thing about impact just to see this. If it goes, it goes. If it doesn't, it doesn't. So one of the things that I wanted to do when I was at Purdue, didn't get to it, is we've learned return on investment, ROI. And that's so I invest and I get a return. Okay. What happened with me when I was at, in higher ed, It's like, that's not how that model works. They invest and then the students leave. It's like, so where's the return on investment? Well, we hope to have, you know, donations and contributions. Okay, I get that. But you get most of your money from the state for, you know, state school. It's like, so I started thinking, it's like, that there isn't an ROI for, you know, what's the ROI for teaching economics at a university? So then I started, and this added to a lot of things, I started thinking about the impact of investment, IOI. This is the investment that goes out and goes out. It doesn't come back necessarily. So I'm looking to have impact. You just talked about it, right? You know, I put something out there and has impact out there, which is great. I get some return on that. That's how businesses run. I need money back. But the impact is probably 10x the ROI. The ROI is hopefully 10x the ROI, right? Because you're changing the world, you're changing how we do things, you're changing a mindset, you're changing how this, you're changing how fundamentally how this company operates in the world, which is what we did when we were all together at Accenture. So in some ways it's like, oh, the IOI, so different than ROI. So how do you measure that? And this goes exactly to what Chuck, you said, it's like, You know, um, beyond me. That's an IOI. You're talking about an IOI, not an ROI. You're not getting it back.