Patrick Mosher separates core offers from marketing tactics, explaining how to price and position what you actually sell. His Significant Impact brand draws customers in, though Wisdom Councils matter more to him personally. Clear positioning aligns what you believe in with what the market will buy.
Chapters
When I think about a core offer, and we're gonna get into this in a second, but describe that. I take offer all the way to a price. And I don't think about price as being, campaign or sales and marketing. Think of it as like the retail price, the, the thing that you would price this at. You may not, promote it that way. You may not campaign it that way. That's the C of campaign. But this would be like, I charge this for this thing. So, and that helps me say, okay, that helps me say this is the distinct offer. You could argue that my core offer is my wisdom councils, which is the core of my life. That's where I wanna spend the time similar to you. And this is where the people I wanna be around and all that kind of stuff and take 'em to these amazing places all over the world. But honestly, if I look at it, SIM Interactive is my core offer. This is the one that I advertise, I promote, I put it out there. People know about Significant Impact is branded differently than Wisdom Council. But people get Significant Impact. That's how I can draw people in and stuff like that too. So, so this becomes more the core offer than Wisdom Council, even though it's up the, it's up the, it's up the hierarchy for me. It's up my ladder, but But I really, people will know me for significant impact in the, in the marketplace.