How to Build an Indomitable Will with the Power of 'WHY' #createamovement #leadership #purpose #love

19 Jun 2025 · 4 min
4:01

In this segment of his leadership talk, Patrick Mosher outlines the first of three strategies for cultivating an indomitable will: constantly reminding yourself of the "big why." He references Simon Sinek’s concept and illustrates its power through a personal anecdote from his early days as a manager at Air Canada in Winnipeg. When a senior partner demanded a Canadian staffer for a consulting role, Mosher invoked his company's mission statement—"we help our clients change to be more successful"—to justify staffing the most qualified candidate, regardless of nationality. He stood firm despite a hostile reaction, ultimately staffing an American flight attendant with a master’s degree and never hearing back from the partner. Mosher argues that articulating the big why can break through objections, serve as a short‑circuit to barriers, and reinforce confidence, forming a core component of an indomitable will.

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