How to Get Buy In for Your Solution: A Communication Strategy Guide #projectleadership #careers
19 Sept 2024 · 0 min

0:21
In this video, Patrick Mosher explains why simply drafting a communication plan or creating an Excel spreadsheet is insufficient for securing stakeholder buy‑in on a new solution. He emphasizes that true adoption requires people to genuinely own and champion the solution, not just passively receive information. Mosher discusses the need for leaders to foster internal enthusiasm, balance external accountability, and move beyond formal documents to create a culture where the solution is loved rather than merely tolerated. Practical advice includes focusing on personal responsibility, encouraging passionate advocacy, and designing communication that drives real commitment.










