I Bet My Job on Our Mission Statement! #createamovement #legacy #courage #leadership #purpose
In this brief monologue, the speaker recounts hiring an American flight attendant who holds a master’s degree in organization development, describing her as an ideal fit for the role. He explains that he defended this hiring decision by explicitly invoking the company’s mission statement—the “big why”—asserting that senior leadership, including the CEO, would have to support his choice. He frames the mission statement as a strategic lever to break through internal resistance and fear, positioning his confidence and willingness to risk his own standing as a test of the organization’s commitment to its stated purpose.
Chapters
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