Impact of Investment (IOI) Revealed: How Stories Drive Incredible Results #purpose #leadershipskills

The best way to measure IOI is stories. One would say testimonials, but testimonials can be too shrink-wrapped around the thing itself. Didn't plan on talking about IOI, but let me give you an example of an IOI from Wisdom Council. So when we went to Delphi last time, one person there said, I want to do— Literally, he said, I want to do a retreat in Italy. It's like, OK, he's from Scotland. I'm like, what makes you say Italy? So do you. Yeah, right? And I was like, I don't know. I just— I don't know. He had no contacts with that and nothing. He just said— but being specific, right? But that came out of wisdom council. I said, write that down. This is the thing that you want to do or create. So then 3 months later, he's sitting in some sort of meeting in the UK, in London. And he's talking about this thing. And there's an entrepreneur that's like, I have a villa in Italy. Do you want to use it? Yeah. I think he got it for free because the guy said, I'll give it to you because I believe in your mission. I was like, great. Then he took 20 underprivileged kids, high schoolers, out of London and took them to Italy for a week-long thing. And the topic of the retreat was love.