Marketing 101 - Describe What Clients WANT, Not Just What YOU Do! #createamovement #marketing
In this segment of the YouTube video “Marketing 101 – Describe What Clients WANT, Not Just What YOU Do!,” the speaker (Patrick Mosher) illustrates a common marketing pitfall: naming and describing a service from the provider’s perspective rather than framing it around the client’s needs. He uses his own offering, “Business Advisory Mastery,” as an example of a self‑focused label that fails to convey the client’s desired outcome. The speaker highlights a brief interaction with an audience member, Amber, a marketing graduate student, to underscore the relevance of the point. He then mentions “Wisdom Mastery Monthly” as a migrated or rebranded product, implying a shift toward a more client‑oriented positioning. The overall message stresses the importance of crafting marketing language that first answers the question, “What does the client want?” before describing the service itself.
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