Marketing 101- Describe What Clients WANT, Not Just What YOU Do! #marketingstrategy #leadership
In this brief segment, the speaker (Patrick) points out that naming a service "Business Advisory Mastery" describes the provider’s activity rather than the client’s desired outcome, highlighting a common marketing mistake. He stresses the importance of framing offerings in terms of what the client wants. He references a conversation with Amber, a marketing graduate student, and mentions that the "Wisdom Mastery Monthly" brand was a migration toward a more client‑focused positioning.
Chapters
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