Every presentation needs three to five clear objectives beyond just getting a good grade. An Accenture consultant turned entrepreneur argues that emotional impact matters most: decide how you want your audience to feel, because people remember how you made them feel more than what you said.
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My view of this, every interaction should have 3 to 5 objectives. Okay, so if you're doing a presentation, the objective might be get an A, but I'd like to see more like I learned something from this versus just get an A. Okay, so, but what are your other objectives? Maybe part of it is to get to know my team members better, to learn this topic better. There might be a whole other kinds of objectives. So what are 3 to 5 objectives for this thing? And I added this one. I didn't have this when I was at Accenture, but I added this when I became an entrepreneur. I always add an emotional objective. Oh, that's radically changed how I look at these two. So part of this is at the end of today's session, how do I want you guys to feel? You'll probably remember how you feel a lot more than any of the content from today.