The 4 Components of Building Your Brand Power - Wisdom4Humanity with Patrick Mosher

We're going to talk about 4 components of brand power. And remember, I don't think about power as power, just how normal people think about it. I'm an engineer. I think about power. And brand power has potential energy in it. Power is like exerting force on an object, which is impact, right? So think about power as that. So one part is you've got to have your brand identity. Something that we just worked on is what is your identity? As your brand? Secondly, who— what is your brand potential? Think about potential energy. You today, you're building your brand potential by being here today. You're honing that beautiful gem that you are and it's polishing it up. So how do you spend time creating that brand potential, building up the skills you need to put that brand out in the world where it shines the most. So good. The third part— here we go— is brand awareness. And you have to— people have to be aware of your brand. They have to know who you are. So you gotta be bold. You gotta put that brand out there in a way that people go like, "Oh." And you know what? When you put your brand out there and you're different than everybody, People's reactions could be, "Who's that guy? Who's that woman? Why is— Why are they doing it that way? You look different than everybody." Oh, that's going to kick in some nerves about stepping back and going like, "Mmm, I'm not so sure about this." But step into it. Because that's what creates brand awareness. Being different. Having that significant impact. You are a positive deviant. And that carries with it a level of discomfort. So brand awareness. And then finally, the last piece to create here is brand equity. So brand equity is where your brand actually brings value to people. And brand equity isn't just, what you think it is. It's not like delivering value today. It's brand equity is like sustained value over time. That's how you build equity. So you have to deliver value and then deliver more value and deliver more value until people start going like, "Oh, this person is the word they are is their superpower." I'm building equity and working hard on building equity on wisdom in the world, not about my, just my brand, but He's the wisdom guy. He's the talk— he's the guy that talks about wisdom all the time. What the heck is that wisdom thing that he talks about? That's the— that's a brand equity that I'm— that's my job. That's my mission to create in the world.