The 6 Attributes of the World's Strongest Brands - Wisdom4Humanity with Patrick Mosher

The attributes of the world's strongest brands are relevance. Your brand has to be relevant. You know, you could come up with a really interesting brand, you know, a brand, but if it's not relevant in the world, well then, you know, it's not, not there. It's not a strong brand. It has to be consistent. That brand has to be consistent. It has to deliver benefits that customers really value and want. It has to be properly positioned. Oh, think about that. How do you put your brand and properly position it? I would say properly positioning your brand occurs in stories. When you tell a story, people remember who you are. The brand has to build equity. You have to deliver value through your brand. So important to get that right. And then it has to be sustained over time. Not only has to be consistent, but has to be sustained over time. So what's that brand? What's that brand of you? I encourage you to really sit back and think, what is my brand? What is your personal brand? How would you describe it to somebody? Because if you can't describe it, probably other people can't either.