The Life Mission Framework: How to Create Your Significant Impact in the World

So the annual plan. The first thing is take 60 seconds and just jot down some of your lifestyle objectives. What are some of your lifestyle objectives? Okay, cool. I'm gonna give you some categories, write these categories down. So, so consider these categories for your lifestyle objectives. So health, probably already had that down there. Mindset. Do you have a lifestyle objective about your mindset, relationships at work and personal? Philanthropic. What are some philanthropic lifestyle objectives? Novelty objectives. Okay, opposite because I have less novelty, please. So, but so many people have novelty. It's like, oh, I got stuck in the routine. It's like, then you should have novelty ones. Freedom lifestyle objectives. That's a good one. Freedom. And then spirituality ones. So, so think about those pieces as possible lifestyle objectives. Okay. Life mission. Moving on. Life mission. This one, Sean, you're gonna be familiar with this setup for, for lifestyle or for your life mission. It's gonna be, it's the XYZ of, of, you know, Brendon's world. So X is, is the type of people that you serve. So I serve high performers, or I serve, you know, companies ready to go to IPO, whatever, who you serve, you know, be specific with that. That's X. Y is how you serve them. How do you want them to feel, be, or do differently? So if you're a lifestyle coach, how do you want them to feel? That might be really important. 'Cause I, for you, it might be this is what I want them to do, right? But you, you serve these people and you're, you're, you're teaching them to do these things, to be, feel, or do something. The third part is what's the benefit to them? So what? So they can grow their business so they can achieve their, be their best self, whatever that is. So for, so what? And then the fourth component, which is not a Brendan thing, but it goes to, and how does that benefit the world? And I think of that as, you know, XYZ, Z plus. How, how do they ben— how does, what if they achieve this benefit for them, how are they achieving their world? The other way to think about that when I was doing sales stuff is how does this serve your customer's customer? Right? So it's not just like helping these companies IPO, but it's like, and when they IPO, this is how people's lives will fundamentally change because they're giving something in the world that doesn't, doesn't exist today. And when you can state your customer's customer better, you're gonna be able to articulate your benefits to the customer so much better. Okay? XYZ plus types of people you serve, How you want them to feel, be, or do, the benefit to them, and the benefit to the world. C+. Cool. I'm not gonna sit, you know, I think you guys have a little bit of this, but I'm not gonna do this as homework assignment.