The Single, Most Important Thing for Your Business is... - Wisdom4Humanity with Patrick Mosher

So we are going to talk about offers today. The O in Rocker. So you both rated that a little low, which is good. So, so it's good that we're talking about that today. And here's where I learned about offers the first time. So I was at a Brendon Burchard mastermind. It was my second one. It was May of 2017. And there was a bunch of really high-performing, people in the room. So I was like the corporate guy. There were 2 corporate guys in the room. So in a sense, that was my, ticket to get in. It's like, yeah, you're good. But as an entrepreneur, you know, you, when you come out of corporate, Amber, you know this, actually you both know this. Like you come outta corporate, people go like, you'll be great at small business. You'll be a great entrepreneur. Totally different. You suck. It's, it's horrible. And so, so where's my team? Yeah, it's like, yeah, right. It's like I knew a lot of stuff that's been helpful, but the fundamental building blocks are so different. So I was sitting there and I was just taking it in and then Brendan asked this amazing question. He said, what is the single most important thing for your business? And With all these amazing people in the room, they were throwing out words. Nope, nope, nope, nope, nope, nope, nope. Everybody until every, everybody was drained. And he said, it's the offer. And I was like, oh, that's so brilliant. Right? And, and, and in a sense, with my corporate background, I, I knew once it's one of those things when Until it's said, you're guessing a bunch of stuff. When it's said, you go like, oh, of course that's it. You know? And so I love those about truth, you know, that, that, you know, it's truth when you hear that. It's like, oh yeah, it's the offer. It's the offer. So, uh, we're gonna talk about that today, but also I'd like for, for you both and whoever's looking at this, uh, on the replay, write down your core offer. What is your core offer?