A marketer struggles with posting the same content across Facebook, his business page, and LinkedIn. His first LinkedIn post got lots of reactions, the second barely any, the third somewhere in between. He uses the swings to figure out what works.
Chapters
—And I typically, and my team keeps telling me this, that I'm doing this, I could do this better. 'Cause I keep posting on Facebook personal page. Well, I have a business page. So they're like, well, you know, don't just post to your personal page 'cause that's not helpful for the business. So now I have to create a post for that, for my personal page, then I have to share it to my business page. And then somebody else on the team said, what about LinkedIn? I was like, do I have to do LinkedIn too? Right, so then I'm looking at this. And every day what I'm noticing this week is that the first post I got, you know, on LinkedIn, I got a lot of, a lot of reactions. Second post, probably about a third. So then that's, that's a feedback loop to go like, I've got a metric on that to go like, what did that one do right? What did it do wrong?