A coach walks through a framework for defining philanthropic goals: who you serve (X), what changes for them (Y), your direct benefit (Z), and the ripple effect (Z+). The key shift is thinking beyond the immediate outcome to how your work transforms lives and opens new possibilities.
Chapters
What are some of your lifestyle objectives? I'm going to give you some categories. Write these categories down. Do you have a lifestyle objective about your mindset, relation? What are some philanthropic lifestyle objectives? It's like, then you should have novelty ones. Freedom. So X is, is the type of people that you serve. How do you want them to feel, be, or do differently? The third part is what's the benefit to them? And I think of that as, you know, XYZ, Z+. So it's not just like helping these companies IPO, but it's like, and when they IPO, this is how people's lives will fundamentally change because they're giving something in the world that doesn't, doesn't exist today. And when you can state your customer's customer better, you're gonna be able to articulate your benefits to the customer so much better. Okay? X, Y, Z, Z plus.