Use These 5 Needle Movers to Grow Your Business - Wisdom4Humanity with Patrick Mosher

a business needle mover is, um, think, and, and we talked about ROCIR, R-O-C-I-R, which is relationships, offers, campaigns, infrastructure, and rhythm. And in my mind, if, if you've got, if you imagine like if you got a dashboard, like a, like a, a cockpit, and then you had these 5 as dials, that you could monitor your business on, you know, and, and, you know, I think of each of one of those as RPMs, like revolutions per minute. And some of them are going like, and some of them are like, you know, so, so part of this is like, so these are your business needle movers. And whether it's for your business or for a project you're on, I think it's still relevant whether you're in a a corporate place or an entrepreneur, but, but you've got these things managing and it's these relationships. Do you, the relationships, is that the thing that's running at the full RPMs or is that the one that's like low RPMs? The offers, do you have that? Do you have your campaigns running and, and that's, you know, predictable? And do you have the infrastructure you need? And, and to all these things, rhythm is kind of different than the above, but it's like, do you have the rhythm against all these things? So, so that's what I look at as, as needle movers. And, and if you look at assessing your dashboard, which of those— let me just ask, which of those are not— which one of those is running at the lowest RPMs, probably holding your engine back from running? So take, take 30 seconds and rate each one, let's just say on a 1 to 10 scale, 1 being low, 10 maxing out, which is awesome. And, and kind of circle the one that's the lowest. Not that we'll talk about that one today, but at least we'll know. So relationships, 1 to 10. Your offers being distinct and clear and in the world, 1 to 10. Campaigns, sales, marketing, promotions, 1 to 10. Infrastructure. So have the foundation. Do you have the team? 1 to 10 to, to build the thing. Do you have the right collaborators and partners in place? And rhythm, you've been doing this now for months and now you've got a good rhythm with it. 1 to 10.