Patrick Mosher explains why communities fail: when members perceive the value they get as less than what they pay or invest, they leave. He argues leaders must deliver value every month and reach critical mass so the community can grow without depending on the founder.
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And part of that is— and this takes back to my time in consulting— there was one of the people said, we didn't win the next piece of work. And the partner asked, why didn't we win that? And they're like, because they're fee-weary. Ever heard that term? That partner turned red-faced and almost reached across the desk and throttle that person because they said there is no such thing as fee-weary. What has happened is the perceived value has dropped below the cost. Right. I love that perspective. So when I looked at the trail-off, it means that the value that they were getting was less than the cost of showing up for 60 minutes. I have to add more value from month to month. In between. So I think about this, about sustaining a movement and activating my community. I think about when you're in a sustain mode, I think about critical mass. What's the critical mass that you have in your community that it'll go on with, you know, beyond you, Chuck? So you've got it over the hump, to the other side, it's gonna thrive beyond you.