Former Unilever CEO Paul Polman Says Aiming for Sustainability Isn’t Enough. The Goal Is Much Higher

In this Harvard Business Review "The New World of Work" podcast episode, host Adi Ignatius interviews former Unilever CEO Paul Polman about his book Net Positive: How Courageous Companies Thrive by Giving More Than They Take and his broader vision for business. Polman defines a net‑positive company as one that profits by solving world problems rather than creating them, taking responsibility for its total handprint (all intended and unintended impacts) and operating for the long‑term benefit of all stakeholders, including the planet and future generations. He argues that merely being "less bad" (CSR) or "sustainable" is insufficient; companies must be restorative, reparative, and regenerative. He outlines characteristics of net‑positive leaders—total‑impact accountability, long‑term orientation, societal leadership, purpose‑driven, partnership‑focused, multigenerational, compassionate, and consistent across all brands and operations. Polman stresses that ambitious goals must make CEOs uncomfortable; setting targets that are easy to achieve does not build trust. He shares Unilever’s experience of setting 50 audacious targets, being transparent about progress, and how that generated goodwill and high trust scores. He discusses the Unilever playbook: returning to the company’s founding purpose (making hygiene commonplace), embracing long‑term focus, abandoning short‑term earnings guidance, and adopting a multi‑stakeholder model. He notes the importance of transparency, human‑rights reporting, and partnerships to tackle systemic challenges like plastics, deforestation, and climate change. The conversation moves to the state of multi‑stakeholder capitalism, acknowledging that most firms remain in CSR, few have achieved net‑positive status, but momentum is growing through financial market pressure (e.g., $130 trillion in assets pledged to net‑zero), government regulations, and employee activism. Polman advises CEOs to integrate sustainability, equity, and democracy into core strategy rather than treating them as add‑on projects, emphasizing that the cost of inaction now outweighs the cost of action. He addresses the role of employees, urging them to educate themselves on the Sustainable Development Goals, bring external signals (consumer demand, activism) into the firm, and push for change from within, while also recognizing the power of walk‑outs and the “Great Reshuffle.” Regarding the future workplace, Polman envisions a less hierarchical, more human‑centric, inclusive environment built on a new social contract that prioritises dignity, equity, and compassion, with flexible work arrangements serving as a tool rather than the core focus. Polman reflects on the evolving role of CEOs: from profit‑centric managers to societal leaders who must cooperate across sectors to address climate change, inequality, and democratic erosion. He shares personal crucible moments—family background, witnessing unemployment, climbing Kilimanjaro with blind climbers, experiencing terrorism, and helping shape the UN Sustainable Development Goals—that shaped his purpose‑driven leadership. Finally, he identifies curiosity and a strong sense of purpose (“do you care?”) as the secret to innovation, illustrating with product examples (water‑free soap, low‑water shampoos) that arise when companies address real societal needs. Overall, the interview provides a practical roadmap for CEOs, employees, and investors to move from sustainability to net‑positive impact, emphasizing bold, uncomfortable goals, transparency, partnership, and a re‑imagined social contract for work.
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Welcome to Harvard Business Review's The New World of Work. I'm Adi Ignatius, editor-in-chief of HBR. And each week on this show, I talk to a top-tier CEO about the future of work. But how we'll innovate, how we'll collaborate, how we'll lead. Before I introduce our guest this week, let me just go quickly to a word from our sponsor. Unisys is an IT company that builds critical solutions trusted by demanding businesses and governments around the world. They partner with clients to enable cloud transformation, protect critical operations, and empower the modern workforce. Visit unisys.com to learn more. So our guest this week is Paul Polman, who's one of the most inspiring CEOs of our era. For 10 years, he served as the CEO of Unilever. And in that role, he stood out as perhaps the corporate world's most outspoken champion for sustainability. After leaving that job 2 years ago, he co-founded Imagine, a foundation whose mission is to empower like-minded CEOs to deliver on ambitious sustainability goals. Paul is also the co-author with Andrew Winston of a new book, Net Positive: How Courageous Companies Thrive by Giving More Than They Take. It's a playbook for the contemporary leader who wants to deliver to all of its stakeholders— its employees, its customers, its community, the planet. Full disclosure, HBR is a publisher of this book. So for scheduling reasons, I interviewed Paul yesterday. He was in the United Arab Emirates for a conference. You'll notice there are a couple of moments when the video isn't perfect, but bear with it. The sound is fine, and it's a great interview. So I'm going to come back. I will come back live at the end of the interview to talk about our next guest. But here's the interview with Paul Polman. Paul, I want to thank you very much for joining us today.
Thank you for the opportunity. Look forward to it.
Yeah, well, let's jump right in. So your new book is Net Positive: How Courageous Companies Thrive by Giving More Than They Take. Give us a sense of what does it mean for a business leader, in your mind, to be net positive?
Well, what we're trying to do in this book is really ask the simple question, Adi, that how can a company profit from solving the world's problems, not from creating them? And the ultimate question that we pose is, is the world better off because your business is in it or not? And that comes from a very simple— notion that this year World Overshoot Day, which is the day that we use up all the resources that the world can replenish, was July 29th. And after that day, you could argue we're actually stealing from future generations. And this is one of the issues that we're wrestling with, which is that we're bumping up against these planetary boundaries like climate change, biodiversity destruction, and inequality. So most people or most companies are in the CSR space corporate social responsibility, which is being less bad. But when we overshoot these planetary boundaries so much, less bad is simply not good enough anymore. I used to murder 10 people. Now I murder 5 people. Am I a better murderer? I don't think so. So then people say, I need to be sustainable, which is neither good nor bad. It's a very admirable position. But increasingly, companies are starting to understand that you need to be restorative, reparative, regenerative. And this is really what net-positive leaders do. Net-positive leaders for us have a few characteristics, if you want to, that we describe in the book. The first one is really that they take responsibility of their total impact in the world. I call it their total handprint, all consequences intended or not. Where we see some companies going wrong nowadays is that they celebrate and herald the positive sides of their business model. But when it gets to undermining democracy or hate speech or child's addiction. They don't want to take that responsibility. Net positive leaders operate for the long-term benefit of business and society. Actually, they run their models just like we did in Unilever for the stakeholders. In fact, they believe in it so strongly that they can actually prove that by optimizing the return for all of the stakeholders, which includes the planet and future generations, they ultimately also satisfy the shareholders. But they're not driven by the shareholders as their So objective, if you want to. And then the net positive leaders are societal leaders. They understand that they need to play a role, an increasing role, in driving the broader systems changes, either at an industry level or with other partners. We described this in the book as 1 plus 1 is 11, and it takes 3 to tango. So these are leaders that you can hear it from my description. Are probably very purpose-driven leaders. They cherish the partnerships. They think multigenerational. They operate with a high level of compassion or empathy, humanity, humility, if you want to. And it's interesting that these are also the leaders, actually, that have done well during this COVID crisis. The last point to perhaps mention is that these leaders understand the importance on doing it everywhere in all parts of their business models, in all brands, in all— operations if you want to, and they need to be consistent. And increasingly, companies that are consistent build that trust that is needed to drive prosperity. What do I mean by consistency? Not making one statement yourself and having a trade association advocate for something different. Not using money in politics to advance your own goals at the detriment actually of undermining democracy. Working human rights, looking at CEO salaries, having responsible positions in tax payments, et cetera. So these are all the hallmarks I would say, of a net-positive leader.
I'd like— there's a line that you use that's really a challenge to corporate leaders that I've heard you say. If a goal is not making you uncomfortable, it's not aggressive enough. Talk about what you mean by that.
Well, yes, if many of the CEOs play what I say not to lose versus playing to win. And we cannot simply not afford it anymore. An example of that would be most companies still taking climate commitments on Scope 1 and 2 only when you know that 80%, 90% is in Scope 3. So just to put targets out that you know you can achieve, that you can get away with, but it's not what society needs, doesn't build the trust anymore. So we talk about courageous leaders in the book, coming from the French word cœur, which is the heart as much as the head, which is this bringing humanity back to business. And what these leaders do, actually, they are so strongly purpose-driven that they understand that it's uncomfortable to set targets that you don't know how to achieve, but that are needed. It is uncomfortable to take responsibility of the total handprint you have in society. It is uncomfortable to work with other people when you're not totally in charge and can set the agenda or might have to hear some inconvenient truths. So that takes courage that comes from that stronger sense of purpose. But what is very clear that we've also seen in Unilever Where we set 50 targets, by the way, I was under the impression that the more we are open and transparent with what we do, hence the 50 targets, the more we build that trust and transparency. Because these targets were audacious, we also said we don't know how to get there, frankly. And one thing is for sure, we can't do it alone. So that built an incredible amount of goodwill, opened doors. And I think that was part of the reasons why in Globescan and other studies, we were continuously seen as the most trusted company, even well ahead of some of them like Patagonia. So I think it does pay to work on that. And then there is something that I've always remembered, a saying that says, if you reach for the stars, you don't end up with mud in your hands. So we set audacious goals of completely decoupling our growth from environmental impact long before it became popular, decarbonizing our own electricity use, reaching 1 billion people, improving their health and well-being, and frankly, Some of these targets we achieved or exceeded, and some of them we fell slightly short. But where we fell short, we were probably 10 times better off than the trajectory we were on in a business-as-usual scenario.
Well, so let's look back to your time at Unilever. You definitely did some audacious things. You pledged to double output while cutting in half of externalities that the company produces. You did away with short-term earnings guidance. You pissed off a lot of hedge fund managers. What parts of the Unilever playbook would you recommend? And what would you not recommend, having lived through it?
Well, to use your word, it's not bad to piss off some people. You have to make choices. And you're not running a popularity contest here. You need to do what's right and right for the business. And I think One of the things that has been very powerful for us is to go back to the core, go back to the history of the company, why it was founded, which was making hygiene commonplace in Victorian Britain when Lord Lever started the company. 1 out of 2 babies didn't make it either past year 1. So we translated that in making sustainable living commonplace, adapting that to today's needs if you want to. So finding that purpose is a very important thing. That we've also seen that backed up by data, that companies that are driven by these stronger purpose, longer-term models, putting sustainability at the core, in general, significantly outperform their peer groups. The second thing I would say, coming back to the shareholders, yeah, do the long-term focus. You know, to solve the issues like climate change or food security and inequality, we can't do that in the rat race of quarterly reporting. So by moving out of this quarterly reporting and giving guidance and moving compensation to the longer term, that itself was not that heroic, I think. It was really meant to change boundaries. People's behaviors are decided by the boundaries that they have to operate in. And Unilever had fallen victim, like so many other companies, into that short-term behavior. And that's what we had to move. I certainly recommend that to other companies. Moving to this multi-stakeholder model and taking responsibility for your total handprint actually opened up a lot of doors, created a lot of opportunities, created an expansionary mindset versus a shrinking mindset, setting these targets and operating with transparency. Regretfully, we have issued 2 human rights reports with many salient points in there, and I was hoping that others would issue human rights reports, but it hasn't happened. People are still worried that they are exposed. In fact, even if you have these issues, talking about it will hopefully solve them faster and shine a light on it and create these partnerships. So be transparent if you want to build that trust. And that brings me to the last point, which says, Ultimately, we need these bigger transformations. How do you get plastics out of the oceans? How do you stop deforestation and some of these things? No company can do that alone. So you need these broader partnerships, and you need to embrace them. And I had the fortune to get Jeff Seabright in that you know. And we formed some incredible partnerships that, frankly, has served us well in tackling some of these tougher challenges.
So you talk about— a multi-stakeholder world. And everybody talks about this now. Every CEO talks about this. The Business Roundtable brought it up. Are we there? I mean, are people living up to that? Or are we just talking about multi-stakeholderism?
Well, it's a mix. It's not that— I used to chair the International Chamber of Commerce, Adi, until last year. Ajay Banga has taken over for me. And there are 48 million companies. And the reality is, Most of them are in the CSR space still of less bad that I talked about. Some try to move to sustainability, but being sustainable, but very few companies, Unilever not included either, are in the net positive. There are hallmarks of net positive behavior, but not that consistently yet. But I do believe that business is moving for many reasons. If you are now, especially on things like climate change, if you now run a business, you will have the effects of climate change more likely into your P&L than not. In disrupted supply chains, natural disasters, and many other things. In fact, COVID, a zoonotic disease, a direct result of destroying biodiversity, would be one example of that. It's hard to argue that it didn't cost us a lot of money. We're also seeing the financial market move, where we now have half the world's money under management making pledges to make their portfolios net zero. One of the bigger alliances that came out of Glasgow was the Glasgow Financial Alliance on Net Zero, which has now $130 trillion under management. Any shareholder proposition that comes from the asset managers is actually more on ESG now than on purely the financial performance. And then governments are moving, if we like it or not. Before COVID we had 20% of governments make net-zero commitments. Now we have 90% of carbon emission under net-zero commitments. And increasingly, you see the European Green Deal or the European taxonomy. We just announced at Glasgow the establishment of the Sustainable Standard Board. So it's coming in. And if that isn't enough yet for businesses to start moving, listen to your own children or your employees. In every company now, there is a greater thorn burn, if you want to. We've never seen so many walkouts or opt-outs in terms of not wanting to work for these companies or actually deliberately walking out. And that's now— would have been unheard of a few years ago. It's now the order of the day. So increasingly, you see companies with hallmarks like Microsoft recapturing carbon since 1975, like Walmart protecting 50 million acres of land or 1 million acres of square miles of ocean, Nestlé going to regenerative agriculture. Actually, Interface, I saw the other day, coming out with a tile that absorbs carbon, Google, trying to use their algorithms to get climate deniers or false science off their platforms. These are all the initial hallmarks of net positive. But it requires consistency. You know, you see some companies in the US making enormous commitments to be net zero. And they should be applauded for that. But then they still belong to trade associations that lobby the dickens out of not getting the reconciliation bill passed because it has a tax increase behind that. So there is still work to do, if I may be honest.
Well, I do want to ask you, I mean, your book and your current foundation, Imagine, I think your goal with both is to empower leaders and to build a coalition. But I want to ask you, you're asking for a lot of things, pledges on sustainability, pledges on broad stakeholder engagement, protecting democracy, getting involved in other social issues. And I would imagine some CEOs will say, I can't do everything. And my board or my— they won't support us getting involved in everything. So what's your advice? I mean, is there a place to get started if you want to be on this path? Or is it you're all in or you're not in at all?
Well, Mandela said, it never seems possible until it is done. CEOs are able to juggle many balls. You cannot say anymore nowadays, I'm going to strive to get a better gender balance in my company, but I don't care yet about people of color because that's an added project, or people with disability. It just doesn't work anymore. You can't say, I'm going to be sustainable here and destroy the world somewhere else. It just doesn't work anymore. You have to integrate that. And actually, the good thing is it's rapidly moving, Adi, from a risk management to an opportunity management. In COVID, we spent $17 trillion to save lives and livelihoods. The IMF estimates that over this decade, we've lost $27 trillion in the global economy in value. People have started to realize that we can't have healthy people on an unhealthy planet, but they've also realized that the cost of not acting is significantly higher than the cost of acting. So wherever you look, be it in the transformation of the food and land use systems or the energy transformation, which are difficult things to do, I'm not belittling that. But the cost of not acting being higher than the cost of acting makes it even attractive for the diehard Friedman supporters, if I may say it that way.
So you talked a second ago about the role of employees. And I want to shift to that so we're not just talking about leaders. But you talked about the power of employees, the ability to walk out. But let's talk on a more kind of day-to-day basis. If a company isn't living up to the the purpose or the mission statement that is laid out. What can employees do short of walking out or quitting and taking their talents elsewhere? What can they do to try to move the company to do more?
Well, it's very clear, small or big, that you cannot be a sustainable company if you're not sustainable yourself. You cannot be a purpose-driven company if you're not purposeful yourself. So finding your purpose, fighting for things that you believe in— we all are children. Or think about future generations. So live what you preach, if you want to. And that's the first thing that employees can do— educate themselves on the Sustainable Development Goals, on some of these worldly issues, be connected with the world around you, become an outside-in person or company versus an inside-out. You know, Mark Twain said it well when he said there are 2 important moments in life— the moment you were born and the moment you found out why you were born. And I think that's true for all of us. Employees have a choice, and it's increasingly being exercised. Some people call this the biggest walkout or whatever after COVID, where millions of employees don't want to go back to work. They do want to work. They do want to do something meaningful. And they've come to the conclusion that they want to work for companies where they can achieve something bigger than just themselves and belong to something bigger that they otherwise can't create. So they have a choice to work for these companies and increasingly exercise that. And then within the companies itself, most of the decisions are made at lower levels. When management isn't quite there yet, I understand that some of them take a little bit more to move. But start to convince them. Start to understand the barriers that get in the way for management and come increasingly with constructive solutions. 60% of the energy transition that needs to happen can be done today with technology available. And it's actually cheaper than the alternatives that most companies are using. So Just Capital is proving that running these models with purpose at the core are more profitable. So educate management. That's much the responsibility of people in the organization if it doesn't come from the top. And then obviously, You have the opportunity to send signals from the marketplace. 95% of consumers, everything being equal, want to buy from companies that have purpose at the core, that are purpose-driven. And if you can bring in more of these signals into the company, that's important. So many different areas, starting with yourself, starting with awareness, opting in for the companies you want to work for. I do want to say opt out as well. That's very important. I had never thought that I would see the day that people would walk out of companies. It was unheard of hardly 5 years ago. Now you see every week or every other week someone walking out of a company, be it Facebook for sexual harassment, or Netflix for movies that don't pass the test anymore, or Google for not making fast enough climate commitments, or Wayfair delivering mattresses to the border where children get separated from their parents. And the list goes on. This is really a moment of activism. And CEOs are very sensitive to that. Most companies will have half of their workforce millennials or Gen Z already. And they are their future leaders and future CEOs. So paying the attention to them is significantly higher. And if they still miss the boat on that, which some do, then listen to your children. One of the main reasons we see fossil fuel companies changing more aggressively— and I'm at a conference here, the tone is quite different because the children disown them. So that pressure is there. Use it smartly. Use it wisely. Use it constructively. And you can start to change companies as much from the inside out as is happening from the outside in.
Yeah, that's great. We had Satya Nadella on the show a few weeks ago. And he really made some of the same points and preferred not to use the term Great Resignation but the Great Reshuffle. Because, as you say, people understand the talents that they have. And they want to take those talents to a company that— Yeah. —is worth it, stands up to their ideals. So I want to— we actually solicited some questions from our audience before this. So I want to ask one now that follows. So this is from— Shokat from Pakistan. The question is, what does net-positive leadership look like in a situation where staff motivation is low and job uncertainty is high?
Well, if staff motivation is low and job uncertainty is high, there might be signals that the business isn't run very well or that you're not adapting to the changing environment. You know, there are always exceptions there that you're in a business that is quickly being obsoleted. But it's It's basically you have to go back to the core. What we did in Unilever was go back to the core of the company. Often, that's where the answer is. You find that— create the awareness of what the world needs, linking people to the Sustainable Development Goals, taking a broader mission. When I came to Unilever, the data weren't very good either. The company had lost turnover from $55 billion to $38 billion. It had become short-term. It lost its mojo. But by nurturing the core before we stimulate progress, as Jim Collins said, by bringing back these broader responsibilities, this broader purpose to profitably address these issues of people and planet, as Colin Meier found it, it took us a few years, but quicker than we thought, to bring our engagement scores back and to become the employer brand. In the end, in Unilever, we had 2 million people applying to us every year, the 3rd highest after Google and Apple. On LinkedIn. And in most countries that we were operating, we became, again, preferred employers. So working on that and unleashing that enormous energy that is tapped into an organization is still the best way of moving forward. You need to get everybody really engaged behind something bigger than— often, when companies are in that situation, than this short-termism or chasing the targets. You don't want to become a Wells Fargo or a GE or a Boeing. would succumb to shareholder primacy. And that, frankly, doesn't work.
So we also talk a lot on the show about the workplace of the future, what it will look like, what it should look like. I'm interested from your lens, the net-positive lens of making the world a better place because your company is operating in it, what should the workplace look like? How should we— and partly, that's a question of what technology we should use. Partly, it's about whether we should be Together in giant offices or distributed? From the net positive— in a net positive framework, what should the future workplace look like?
Well, actually, I want to take a different tack in answering that, Adi, because we can all make our speculations of how many people want to work at home and how many people want to work in offices and how you have distributed work and different environments. It's true that most people now have become accustomed to flexible work. They've become accustomed to more empowerment. We've also seen that that is— related to productivity increases that we didn't think were possible. But they also want to be more involved. Most of the CEOs acknowledge that they need to relook at the flexible work arrangements, if you call it that way. But very few people consult their employees on doing this. So as we decide the future of work, I would just bring it a little bit to a different level. I think it is a more mature relationship less hierarchy, more human, higher level of consciousness, hopefully more inclusive, an environment where we fight one of the most burning issues, which is inequality, where we have social safety nets in our business models that give everybody a chance. I think if COVID has done one thing, it has shown a light or magnifying glass on the shortcomings in society. So if we want to have these engaged workforces, If we want to repair capitalism, if you want to bend the curve to where it needs to go, we need to have a different contract. Some people call it just transition. I just call it a fair society. And we're far from that. We're far from that. Human capital has been deprioritized over financial capital. And it just doesn't work for the long term. And certainly hasn't given us the results that we're after. This enormous polarization in society, increasingly more people excluded, the haves and the have-nots gap increasing. No wonder you have the mental issues and health issues at the levels we've seen. People really genuinely are concerned. 56% of the young people are concerned about the future. In fact, they are fearful and desperate about the future. 25% doesn't want to have children anymore. These are serious statistics. So I hope we just have a different contract with humanity in whatever way we figure out how to work. And that's a contract that has to be based on dignity and respect, that has to be based on equity, and it has to be based on compassion. So as we rebuild back better in terms of greening and making it more sustainable, we have to think about this new Social contract that is desperately needed, and it starts with healthcare. That's one of the things I have never understood to your country, where you have the most expensive healthcare, where your life expectancy goes down, and where too high a percent of the population is not included. That gets to the border of not being human. So that's a part of a social contract to bring humanity back to work. So I'd like to think about it in those terms, and renew our contract with our fellow human beings. Then if one uses technology a little bit more than another or stays home a little bit more often than others, it's actually trivial. But the energy that you will unlock, the engagement that you will get by focusing on these right drivers is precious.
I had a conversation some years ago with the CEO of a big company. And you would recognize the CEO's name. And we were talking about health care coverage. And he just said, It is ridiculous that I'm carrying healthcare costs on the books. I have no interest in doing that. It makes no sense. I said, well, why don't you say that publicly? He said, I can't. He said, I simply can't. So we don't— you criticize the American approach to healthcare. We just— we're incapable of having a rational discussion about it.
So— Well, you have to call them out because this is why you need courageous CEOs. And this is why I have CEOs that don't believe in climate change. So when you go to the toilet, they talk bureaucratically of gender equality. Then you have to call them out. Either you have the courage to talk about it in public and defend your position, Or you don't. This nonsense, to be honest, has to stop. What I'm more worried about is the gross irresponsibility that gets portrayed down in the organization, where many of the CEOs— 75% of the CEOs think that they are purpose-driven and all that. But if you then ask the employees, you get to only 30%. It's that inconsistency, that lack of leadership. We really have a leadership vacuum right now in the world. And that comes from a lack of listening. which is where it starts. And that comes from a lack of engagement. And this is why, in our book, Net Positive, we start with the first chapter, Do You Care? And what it takes to have a leadership transformation. You cannot have a company transformation without a leadership transformation. And you cannot have the wider systems transformation without the company transformation. But it starts with that leadership transformation, Adi.
So you were in the hot seat. You were the CEO of Unilever for 10 years. I would say that the role of a CEO has certainly changed from that period, 10 years, or even in the 2 years since you left that job. What's your— in as simple and clear terms as possible, what would you say, what is the role of the CEO primarily today?
Well, the role of the CEO has drastically changed. First and foremost, we have the broader issues that we need to address, climate change and inequality. The most important ones. This comes at a time that politics isn't quite functioning because we haven't addressed these major issues. We see populism, nationalism, xenophobia. We see undermining of democracy since COVID actually, in about 70 countries in the world. So CEOs have become societal leaders. And because these issues are so big, CEOs also need to think much more about cooperative leadership and not competitive leadership. There are many of these issues that need to be tackled at a higher level, issues that concern the future of humanity that need to be worked together. So these jobs have become more complicated. There's no question about it, but also more rewarding if you do the right thing. You know, out of the chaos that we're in right now comes clarity. And it's clear, for me at least, that the CEOs need to adapt the way they develop their strategies, lead their companies, Think about their roles and responsibilities within an organization. And all that is evolving. Some basic skills will always stay— hard work, ethics, basic intelligence, some one-on-ones on strategy. But these human values are significantly increasing. And the broader societal role is definitely increasing. And that's what we talk about in the book once more.
Paul, I want to end with a couple of questions that I ask our guests each week. And the first is whether you would be willing to share sort of a turning point moment, a crucible moment in your life that really made you who you are, who you became as a leader, if you'd be willing to, for better or worse, to talk about a moment like that.
Well, I think, Prum, that's a good question. But I think we evolve our whole lives. And I hope I still evolve and become a better person as I move forward. You know, the way where I was born, my parents, how they put themselves to the service of others. They were born in the war. Education was deprived from them. They put themselves to the service of their children. They wanted us to have education. They wanted peace in Europe. My father literally worked himself to death with two jobs. They were great role models to some extent. In when I was in Newcastle, I saw for the first time second generation unemployment with shipbuilding, steel, and and coal going belly up. Then, you know, I climbed Kilimanjaro with 8 blind people and a good friend of mine, Erik Weihenmayer, which made me start the Kilimanjaro Blind Trust, which now is one of our foundations and has 25,000 blind children in schools in East Africa, which keeps me humble. I was in the Taj Mahal when the terrible terrorist attack happened, and I saw the lives being lost around us and how precious that is, but also what the price of poverty is and keeping people excluded from participating, but also the goodness again that night of all these people helping us afterwards. I was part of the Sustainable Development Goals when Ban Ki-moon had the courage to ask me to help develop them, these famous 17 goals. And we spent 2 and a half years listening to all parts of society. And all that stuff grows on you. And there comes a moment that you discover that you've been damn lucky that you've won the lottery ticket of life and didn't do anything for it. If I wasn't born in the Netherlands and where we get free education, I wouldn't be talking to you. So if you've won the lottery ticket of life, you belong to 5% of the world's population. You have to put yourself to the service of the other 95%. It's your duty, your obligation. Otherwise, what's the sense of being here? So all these crucibles will hopefully continue to evolve us and make us better human beings as long as we're here.
And the last question I want to ask is, again, something I ask each week, which is, in your mind, what is the key or what is the secret maybe to innovation?
What is the secret to innovation? I think the most important thing is a curious mind and being in touch with reality, seeing reality in the eye, being connected to the outside world, making companies outside in versus inside out. Too many companies are inside out. They become self-obsessed. And shuffle paper from one office to the other. So the question that we pose in the book is, do you care? And that strong sense of purpose to solve these challenging, as you alluded to, Adi, before, societal issues requires that strong sense of purpose. But we needed to make a bar soap that was using 1/3 of water because in the developing markets, there isn't water anymore. But clean better. And that's what we did with Lifebuoy. We needed to create toilet bowl cleaners for emerging markets that had different uses, water-free shampoos, detergents that didn't need rinsing, which is a tremendous loss of water use. These are big challenges for companies like Unilever. They might sound mundane to you. But you do that because you're driven. You're driven by this this broader duty to society and serving these people that are left behind. So it comes from, do you care? And it comes from a strong sense of purpose and a curious mind.
So Paul, I want to thank you for joining us. It is always inspiring and thought-provoking to hear your words. Paul Polman is the author of Net Positive: How Courageous Companies Thrive by Giving More Than They Take. Paul, thanks for joining us.
Thank you, Adi, and hope to see you soon again. Appreciate it.
Great. All right, I am back with you live. I want to thank you all for tuning in this week to hear Paul Polman. We were flashing on the screen that we have a newsletter. So if you are a subscriber, you can subscribe to the New World of Work newsletter, where I talk more about the conversations and provide a little behind-the-scenes extra detail. Go to hbr.org/newsletters to sign up for that. We will not be broadcasting next week. We will be honoring, celebrating Thanksgiving in the US. So we're going to skip next week. But we will be back on Wednesday, December 1st at 12:00 noon Eastern time as usual, where my guest will be Hubert Joly, who is the former CEO and chair of Best Buy. And he's the author of the new book, The Heart of Business: Leadership Principles for the Next Era of Capitalism. So be sure to tune in December, December 1st to see that. And thank you for being with us today.
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