My Goals And Plans For Podcast Movement 2015 - The Podcast Report Episode #41

My goals and plans for podcast movement 2015. It's the podcast report episode 41 show. Notes, links, conversation and more at the podcastreport.com 41show hotline. 503-897-1290. It's the podcast Report with Paul Colligan. And here's Paul. The big idea for today is simple. If you don't know what you want, you're not going to get it. And that is true for events, that is true for podcast production, that is true for podcast consumption. That's true for a lot of things. If you don't know what you want, you're not going to get it. And I want to chat about what that means, at least for me in terms of the upcoming Podcast Movement event. My name is Paul Colligan. I'm the bestselling author and podcaster. My current book right now, the one I'm pushing today is how to podcast 2015 where fine books Are Sold. I've been in podcasting. I've been podcasting pretty much since the beginning. I've been. I love this industry and I have since day one. Two audiences for the show, the podcaster, those who are doing it, those who are in the trenches in the field, who know that podcasting is more than just arguing about microphones and hosting platforms. I love you guys. Thanks for listening to this show. The other audience is those of you who are about to get into podcasting. Come on in. The water is warm and wonderful. And I know those of you who are thinking about jumping in, you know too, that it's a bit more than tech issues. It's what do we do with this ability? What do we do with this thing? What do we do with podcasting? That's this show. This show is not a massive play, but a deep one. I welcome new listeners. Our numbers are up. Thank you. That's come from a number of things. That's come from the book, that's come from the show, that's come from word of mouth. Those of you who are new, thank you. This is episode 41. The entire back catalog is there. If you want to head Back to the podcastreport.com now, why this topic? Well, the first thing is how the interesting response to last week's episode. I had a series of interesting responses to last week's episode about social media marketing. World 15. One of the things just personally for me is I've been thinking, planning, dreaming about the next event. The next event for me is podcast movement. I'm really, really excited about it. So what Is it? If you don't know, Podcast Movement is an event for podcasters. You can find out more@podcastmovement.com it came out last year to From Nothing. It was wonderful. It was crowdfunded. I've got a whole episode with Gary Leland. It was episode one of the guys behind it. It was episod. You can head out to the podcastreport.com 7 if you want to find out more about it. At least get the buzz before it. Anyway, it looks to be a great event. I think it's going to be podcasting as the event of the year and I'm looking for it. I'm looking forward to it. Now I'm presenting there and I'm excited and I've been watching the other people presenting there and I am the only way to put it is choked up with the level of participants the people are going to be there are the biggest and the best in podcasting and in media. And I'm honored to be part of this event. And I am dedicated 100% to putting out a good show. And that' part of why I've been thinking about it, but also just the simple reality that I don't do events just because I'm supposed to. I don't do events because they're where everybody is. I love seeing everybody. I love catching up with everybody. I love getting the T shirts and that kind of stuff. But a lot of people go into these things not knowing what they want. So what I'm going to do now is let's chat about that and I've got a link for you inside the show notes the podcastreport.com 41 if you are one of the principles behind podcast movement, feel free to get ahold of me. I'd love to have you on a future show, but here's the deal and the big why for this topic. And you know, if you've been listening to any episodes of the show, this is my thing. Our industry needs maturity, our industry needs strengthening. And this is a show that has the potential to bring that the more our events mature, the more our presentations mature, the better off we're going to be. All right. Why does this topic really matter, Paul? Especially if I'm not going to podcast movement. Well, I'll tell you this. If you know what you want, you're going to look for it. If you know what you want, you're going to know if you got it or not. And if you know what you want and didn't get it, you're going to Know if you need to change what you're looking for or change what it is that you did to get there. But if you don't know what you want, it's not going to happen. If you haven't thought about it yet, I want you to start the process. I want the Podcast Movement guys team to start the process of thinking about it. I want you, the potential potentially event attendee, to think about it. If you're coming, what's your plan? If you're not coming, maybe there's a plan for you to take a look at and to think about. So there we go. I've got four ideas, I've got four suggestions, four recommendations for podcast movement that I would love to see based on events that I've been to in the past, based on things I've heard about the show. These recommendations that obviously if these guys don't embrace, these guys don't do. I'm still there. I'm there 100%. But just some ideas. One thing, podcasting, really interesting. There are the enthusiast podcasters and there are the business podcasters, and I heard they were both at Podcast Movement. And I heard there's a little bit of frustration and there's a little bit of conflict as to who was chatting about what. And here's the deal that's not that complicated. Label the tracks. If this is a track for enthusiasts or enthusiasts would enjoy this track, great. If this is a track about the business of podcasting, great. My track, my presentation is going to be entirely about the business of podcasting. Now, I love the industry and I'm quite enthusiastic about it, but it's going to be, you know, a business track and, or indicator or something. And of course, the third one. And this is really interesting. And I was able to attend the first Vidcon, and Vidcon has become this amazing event, massive and huge. But I was there the first day and Vidcon was always about the YouTube stars, the YouTube heroes. Everybody wanted to come see their heroes. Well, guys, we've got John Lee Dumas at this event. We've got Cereal at this event. We've got some of the biggest names. And when I mean cereal, I mean the podcast, not, you know, our sugar frosted coconuts. All right? There are people who are just killing it in podcasting who are going to be at this event, who are going to be presenting. And that's really going to be the third category going to be the fan. So there's going to be some presentations that are great for the enthusiasts that have nothing to do with business have nothing to do with the fans. There'll be some fan ones that are just fan moments. There's going to be business, there's going to be enthusiasts. So, anyway, anyway, here's my idea. Let us know in each track is this, would enthusiasts, would business users would fans be interested in this track? And I'm going to figure this out myself and I'm going to work through this myself. But just something to think about. Who is the audience for each presentation? All right, the second thing, and this is a pet peeve I have for events. Nothing more frustrating than going to an event and hearing a podcaster or hearing a blogger or hearing an author share what they've already shared online. You know, seeing a presentation that they've already seen before. I've joked the fact that, you know, I don't ever want to see a presentation that could have happened this time last year. But more specifically, I think presenters shouldn't be allowed to present anything that is already freely available. You know, and by freely available, I even mean like the library. And I can read your book. Don't recap what you've already done. Recap where you're going and what's happening. And I realize I'm a bit stringent above the top on that one, but. But I think events like this are times to present new ideas. Now, if it's a workshop or something, learn how to podcast or learn how to do this, that's fine. But I think presenters and I think speakers should not be allowed to present anything that isn't already freely available. All right, there we go. Rating form. People always have rating forms. And it's funny because they how was it? How is the speaker? How was the temperature in the room? They ask a bunch of things, but they never ask one thing that is just a big pet peeve of mine. And the question is this, did the presenter, did the panel follow on the promise of their title? I mean, if you've gotten on a plane, you've flown across the country, you are in Dallas, Texas, in August, in the height of the summer, and you want to see a session on podcasting for aardvarks, and you walk into podcast for aardvarks session, and the speaker's dynamic and wonderful and gives away a bunch of stuff, but the topic ends up being podcasting for kitty cats. It's not the same presentation, it's not the same event. And you and your Aardvarkian fanboy self, you know, would be frustrated. So I'd like to see on the Rating forms. Did people follow the promise of their title? And then the last thing I'd like to do, I think this would be fun. If I ever did an event, this is what I do on the forms most useful to each category. And maybe this isn't a big thing for the fan category, but, you know, boy, on a scale of 1 to 10, how useful was this as a business user? On a scale of 1 to 10, how useful was this as an enthusiast? Let's give an award. Let's figure out which panelists or which presenter did the best, gave the most useful stuff. You know, maybe a series of awards, but really pit the presenters, the podcasters, against each other and have them do that kind of thing. So I know just some ideas, I'll say them again. An enthusiast business fan indicator, maybe we call them tracks. I don't know. Don't be allowed to present anything that isn't already freely available or that is already freely available on the rating forms. Ask people if they simply followed the promise of their title and, you know, consider having some sort of most useful the category contest or something like that. Now what I'm doing is I'm going to follow all four. I'm going to be very, very careful in all my presentations, all my copy, everything that I do that mine is a business track. This is not for the podcast enthusiast. I don't want anybody accidentally coming into my room and thinking it's for enthusiasts, because that's a disservice to the enthusiasts. And I love enthusiast. I'm not going to present anything that I've already presented before. You're not going to hear a rehash of the show. You're going to hear brand new stuff. And I'm already working on that presentation. And then I'm going to present exactly what I promise. And my goal is, even if they never do the most useful to each category, I want the presentation that is the most useful to you, the podcaster, those of you attend. Ah, I'm sorry, that's my session. I'm going to be launching something pretty cool at the event, something I haven't spoken to, something I barely even hinted to be my gift to the industry. That's going to be fun. And that's just my session. One short little time, one moment in time. At this event, I'm flying to Texas, I'm missing my wife's birthday. I got to do this well. So I want to meet the people in my track, I want to meet the business users, I want to meet the people who have the needs that I'm attempting to fill. And then I'm going to spend a lot of times with the tools and services people again, meeting those needs that I'm looking for. What can you do? What do you take home from this? Well, certainly know what you want first. If you go to podcast movement, write down a list. What is it that you want? Who is it that you want to meet? What is it that you hope to accomplish? What is it that you hope to learn? If you forget what you want first and then you go with that in mind, you got a better chance of finding it. Because you know if you're looking for it, you're going to find it. And you know, if you don't know what you want, I'd spend some time figuring that out. And you know what, if you spend a bunch of time and you don't know what you want from the event, I would honestly say don't go. If you have no idea what you want out of this event, you're going to go and you're going to get frustrated because you didn't get it. You're going to meet some great people and you're going to have some fun. But gosh darn it, get what you want out of this. I have put up a thread in Google Communities, the podcasting community, the big one. I put up a thread asking what you want. I've opened that up. A link to that is@the podcastreport.com forward/41. I would love to hear your suggestions, you know, because I think, I mean the guys podcast movement have been amazing. Everything that the audience has said, everything the public has said, they've responded to it. So if you, if they produce what we want and we come knowing what we want, the industry is going to mature. This is going to be a bigger event. I hope I've spurred you on to walk that through. Please go ahead and make a comment. I know the guys are going to take a look at it. With that said and done, thank you so much. All right, logistics for the show, I would Love your thoughts. ThePodcastReport.com Twitter Go ahead and follow me there. ThePodcastReport.com Facebook Go ahead, join the Facebook group. I've got comments at the blog at the time of this recording. It's really just a simple Tumblr account because I know for every one of you who goes to the blog, I've got 30, 40, 50 people listening to the podcast and I'm going to serve you there. But if you want to go Make a comment there if you want the text. If you want the transcripts for today's episode, go ahead and text ep4.1 to 503-897-1290 I've got some links at the website at the podcastreport.com 41 I've got a link to my book grabthebook.com Last I peaked it was number five in its category. A lot of fun. Been over almost a couple of months now, so that's great. A link right out to podcast movement. It's not an affiliate link, it's just a regular link. I get nothing from it. But I appreciate what these guys are doing. I've got a link to the what would you like to see thread that I put up at the Google community. Go ahead and comment on that. And I've got the interview I did with Gary back at the podcast report episode seven. That's the podcastreport.com episode seven. I also have a link to that. If this is your first time to the show, please subscribe. The power of podcasting is not that Paul can sit here and chat into a microphone for a little while, but that you can subscribe and that you can get the shows you want, when and where and how you want at the device of your choosing, at the consumption of your choosing. Some of you will listen to this at one and a half speed, two speed. Some of you listen to this at half speed. As the podcaster, you're in charge. And when you get the content you want on your device pushed automatically, that is what has made the industry what it is. We are all the big players. Thepodcastreport.com iTunes, Stitcher, Pocketcast, TuneIn speaker, iHeartRadio, even Forward/ overcast. You can subscribe there to any of those. We'd love a review if you got one in you. I'd like to know that this is working and I like other people to know that this is working. And finally, last but not least, the big email is the podcast report outlook.com thank you so much. Appreciate you listening to this show. We'll stop chatting about events on the next episode, but thanks for joining with me on this one. Love to hear your comments. Love to hear your thoughts. Have a great day. Chat with you next week. Bye.