In this concise interview segment of the "Winning at Business and Life" podcast, Professor Pete Alexander asks six rapid‑fire questions to Stacy Sherman, a corporate leader who heads customer‑experience initiatives by day and runs the CX Right community by night. Sherman explains that her passion lies in humanizing business and delivering customer excellence, emphasizing the "voice of the customer" as the pivotal chapter every company should read. She advises leaders to listen deeply to both customers and employees, using an outside‑in approach to design products, messaging, and pricing. Sherman recommends fellow CX expert Carey Monk for future podcast appearances. She recounts her first professional role at AT&T in global sales, describing a "fake‑it‑till‑you‑make‑it" learning curve, fast failure, and the importance of surrounding oneself with the right tribe. The episode closes with Sherman’s contact details (doingcxright.com and social media under "Stacy Sherman"). The host directs listeners to the podcast’s LinkedIn, YouTube, Facebook, and iTunes pages.
Chapters
This is Professor Pete Alexander with the Winning at Business and Life podcast, where business leaders share their insights. It is 6 questions in 7 minutes because successful business leaders are busy and rarely have more time to spare. So let's get to it. Question number 1: In a few sentences, please tell me who you are and what you do.
I'm Stacey Sherman, and I am a corporate leader passionate about customer experience by day, and I'm also doing CX Right by night.
Stacey, it's so great to have you on the show. Question number 2: What's the best thing about working in your field?
I get to humanize business, make it real, and make the world a better place, more satisfying through delivering customer excellence. And there's a lot of best practices, not enough time to say here, but that's what I do. And it's all authentic and making it real in companies.
Mm, I love it. Question number 3, I have a fictitious book with all the answers for business. What chapter would you think most companies should read?
It would be around voice of customer. How do you why collect it, and the meaning of it to differentiate your brand. It's, it's going to be a real chapter in my book coming out next month, the collaborative book. But yes, that's, that's the game changer.
Oh, I love it. Question number 4: other than the generic work harder, have a great attitude, and care for customers, what advice or insight would you give to other business leaders?
Really listen. Listen to what your customers are saying. Don't push your agenda on them. Listen to what they need and then design based on the outside-in, not inside-out approach. And also your employees, listen to them. They're telling you what they need. And if you listen well, you'll gain those loyal, motivated, engaged employees who deliver customer excellence.
Mm, so by having both the employee voice and the customer voice, it sounds like it's just a perfect, perfect blend.
It is, and that's how you have to design your products, design your market messaging, your pricing. It's, it's talk to the customer, talk to your employees, and marry the insights together.
Love it. Question number 5: What other business leader like yourself would you like to acknowledge and invite to be on my podcast?
Yes, there are a lot of great customer experience friends and authors I have, but I'm going to highlight someone who's really special that maybe not everybody knows about, and he deserves to be on your show. His name is Carey Monk. I coach him as he's been deciding his next half of his life in terms of professional, keep doing what he's been doing or maybe pivot. So he'd be a great person to talk to.
Perfect. Thank you for that referral. I'll reach out to him. And our last question, question number 6, please tell me about your first job.
I was working at AT&T. I was positioned in, or I was placed in global sales, and it was all account relationship management and selling telecom to technical people. I didn't know what I was doing. I had to fake it. Til I made it. And I did. And it was really hard, but it's also part of what made me who I am today.
I love it. And you know, it's interesting, the fake it till you make it. You know, really what that means in my experience is that you just have to have the confidence and be able to exude that confidence. Is that how you did it at AT&T?
Yes, it was learning, doing, Failing fast, learn from mistakes, and surround yourself around the right people, the right tribe. That is key. Mm-hmm.
Great. So Stacey, thank you so much for being on the show. How can people find you?
Yes, through my website, doingcxright.com. And if you search me on social media, Stacey without an E, Stacey Sherman.
Great. This is Professor Pete Alexander with the Winning at Business and Life podcast. For more insights and ideas, please go to LinkedIn, YouTube, Facebook, or iTunes. ITunes and search for the Winning at Business and Life podcast. Thanks for listening.
