Episode 210: Winning at Business and Life with Jimmy Coleman

This is Professor Pete Alexander with the Winning at Business and Life podcast, where business leaders share their insights. It is 6 questions in 7 minutes because successful business leaders are busy and rarely have more time to spare. So let's get to it. Question number 1: In a few sentences, please tell me who you are and what you do.

Hey, yeah, I'm Jimmy Coleman. I'm the founder of Leadballer. We find companies who have an average deal size of 5, 6, or 7 figures, and we prospect for them. We get them in front of decision makers and help them book sales calls.

Jimmy, it's great to have you on the show. Question number 2: What is something that makes you smile and/or laugh about working in your industry?

Definitely smile. Um, you know, we've had clients as big as TikTok that we've gotten some really cool results for and stuff, and, and the reality is companies like that are not too hard to market for. But we also have some very small clients. We have a guy named Cole from Oklahoma who no one's really heard of. And he went from making $5,000 a month as a sole entrepreneur to his first month and a half of working with us, $130,000. And it completely has changed his life. And so it's really gratifying to see something that you feel like you're good at and you put it to the test by helping other people and you see it benefit them and even change their life in a cool way. And that's just That's a really cool feeling.

Oh, I love it. And I, not only hearing the results that you have, but I hear the passion in your voice. It's awesome. Question number 3. I have a fictitious book with all the answers for business. What chapter would you think most companies should read?

To me, and I'm biased, but I think that they should read the chapter that is on about creating traffic and generating leads for your business. And identifying the most important questions in marketing is who's your target and where do they congregate? And then following that with, now you know where they congregate, what's the best attack plan to fill your pipeline and get that done? But I would absolutely say, completely biased, but the traffic on marketing and traffic.

That's a good one. I'm a marketing guy myself, so I'll support that one. Question number 4, other than the generic work harder, have a great attitude, and care for customers. What advice or insight would you give to other business leaders?

That's a really good question, especially when you eliminate some of the cliché responses. So for me, something that has never failed me and has really never failed anyone, and you'll appreciate this again as a marketer, is the numbers game. It doesn't fail. And, you know, I talked to a lot of businesses and The reality is if you ask enough people to do business with you, then you'll get enough people to tell you yes in order to grow your business. And so it is kind of a generic and almost kind of a cliché answer, but it's also, it's simple but true and simple yet explosive. And no matter how big of a company I'm working with, it's something that has never failed us once. And it's the thing that I find a lot of people actually don't want to hear because it is actually really hard to do. We've probably both been on sales for us where they give us the minimum amount of work to like, hey, make this number of calls per day. And I remember doubling the second best person's activity just by doing exactly what the company was asking me to, the very minimum, you know. So it's the one thing that people tend to avoid is just, you know, take, you know, finding what those actions are, the KPIs, and being married to them, being committed to them, and not making excuses why you don't hit them. It's the thing that no one wants to hear and it's so simple, but it does doesn't fail.

Yeah, and that's so insightful. You know, it brings me the thought, you know, of the people who, um, are not willing to make that commitment. Often it's because they try early on and maybe they do it for a day or two or a week and they don't see the results right away and they think, well, why am I doing this? But it's really that consistency over time that just generates that, uh, that exponential growth. Would you agree?

Yeah, and I, we probably also have some friends who, uh, they'll continue to invest into coaching courses, consultants, and things like that when the answer is staring them back in the face. Because the reality is, the real answer is again, a simple one, but not one that they want to hear, which is just taking that action, right? And so that's something I had to remind myself of when I first got into businesses. I would assume that everyone else except for me had the answers and I just had to pay people in order for me to start seeing results. But at the end of the day, it really just came down to me taking action. So That's true.

It is, it is. The action is totally huge. And I love the reference of, you know, getting somebody else to tell you what to do. It's kind of like going out and buying a book and then just sticking it on the bookshelf, you know, because it makes you feel better. That's right. Question number 5: What other business leader like yourself would you like to acknowledge and invite to be on my podcast?

I was, yeah, I think a good guy. I was just texting him. It's my buddy Hunter. Hunter Ballou. He's a serial entrepreneur. His main cash cow is his roofing company and he's killing it there. Within a few years has turned that into an 8-figure business. But he also has some other really unique business ideas as well and he's building somewhat of even a roofing mastermind. I think I'll sign up a client today from someone he referred me. He's a really good guy and going to his birthday party this weekend. So, he's top of mind.

Yeah. I love it. I love it. I look forward to talking to him. Thank you for that referral. And our final question, question number 6, please tell me about your first job.

Have you ever heard of Cutco Knives?

Yes.

Yeah. So, that was my first real hustle. And that's when people ask me about my story, that's usually the time that I start because prior to that, It was— I was a bad student, and so, uh, and no one really around me had a brain that worked the way that mine does. And so the— my trajectory was not looking too hot. And then all of a sudden, started selling Cutco knives. And over that summer, is after I graduated high school, uh, the valedictorian of my high school started the same exact time I did. So, you know, someone whose trajectory was looking really good. And, uh, I remember kicking his butt and everyone else in my office and started setting national records and, and winning contests. And, and starting— that's when I started to developed this mentality of like, those societal rules, they don't apply to me, and I'm different. And, uh, and those are things to be celebrated. And it shaped a lot of who I was. A lot of things I've said already, playing that numbers game and things like that, those are things I developed, um, in that first job that I, I'd maintained for a few years actually. And, um, and so yeah, that's— I always have to give credit back to Cutco for molding me into, uh, the, the marketer I am now.

I love it. It's a great story too, and showing, you know, competing against somebody who, you know, that was probably somebody that was set up to be successful, and you beat that person and stuff. So it's great. I love that from the competition as well. It's a great, great, great inspiration. So, Jimmy, thank you so much for being on the show. How can people find you?

Sure, they can go to leadballer.com. That's the easy way to connect with me or someone on my team. Obviously, my profile, I think, will be accessible through this, my LinkedIn profile. And then honestly, places such as, such as like Facebook and stuff like that is totally fine as well.

Perfect. This is Professor Pete Alexander with the Winning at Business and Life podcast. Thanks for listening.