Short YouTube video (short format) where two speakers discuss sales strategy. They argue that aiming for a 100% close rate is undesirable because it leads to signing poor-fit clients who consume time and cause headaches. Instead, they recommend better lead generation and stronger pre-sales qualification to avoid taking on clients you shouldn't sign.
Honestly, guys, if you're finding yourself just pushing to get those sales and you're trying to mop up your leads and it's just not the right fit, you don't want to sell it to them. Because sometimes the best clothes is the clothes that you don't make. Because if you're having to spend time servicing that client or putting a bunch of hours or they're super messy and you could have prevented all that from just not signing them up in the first place.
Yeah. And on that note, I'll go back to what I was talking about before with like your marketing process and your pre sales process, like, you just need to better qualify people and you just need to get more leads. Because if you're like, every single sales call, like, I have to make this sale or I don't eat this month, you know, that puts so much pressure on every single sale. And the best salespeople in the world don't have 100% close rate.
Right? You don't want to.
You don't want to. Exactly. Because that means you're taking bad fit clients or you know something's wrong. Right. Like 100% close rate. I either know you're lying or there's something terribly wrong going on in your business.
