2 Steps Is NOT Enough #shorts

This right here is what's called a direct response funnel. Okay. And this is kind of the traditional way of advertising on social media, where you take a Facebook ad and you run it to a landing page. And so it's basically just two steps. You got an ad and you got a landing page. So the ad will call out your ideal audience. It'll kind of share a little bit about your offer. And then to learn more, go click the link below and sign up. Right. You'll either have like an add to cart, you might have a checkout, you might have a calendly embed on there, or maybe you just have like an application form that they fill out, and then you'll reach out to them. So this is the traditional way of advertising on social media. And here's the problem with this is we go straight from awareness to give me money.