5 Uncomfortable Truths For Anyone Scaling a Business in 2025

I'm the marketing guy behind the tax firm that scaled to $3 million a year in just three years. And so in this video I want to share with you some of the most uncomfortable lessons scaling that and other businesses. As a 20 something entrepreneur, you don't know who I am. My name is Peter Vanderwaal and I'm the founder of Social Club Studios where we help seven figure B2B firms scale to multiple seven and soon eight figures per year. And the first lesson I want to share with you, this is very broad, very mindset y, but I think this is important to kind of set the foundation for everything else I want to talk about in this video. Everything is hard. Nothing's supposed to be EAs. That's the nature of business and competition in this world. I think there's been this reaction to hustle culture that says business can be easy. You can operate in this state and call it flow state or whatever, but business doesn't have to be a constant struggle and a constant fight every single day. And I think there's some kernel of truth here that if business is nothing but struggle and nothing but a fight for you, then there's probably an issue with the business model you're in the way you've built your business. Or it may just be that you're not cut out to be an entrepreneur. But the truth here is that even when you do optimize for flow or whatever you want to call it, things being easy, you're optimizing around the best case scenario. And the best case scenario is never going to happen 100% of the time. The alternative to that then is to admit to yourself things are going to be hard. Getting those strangers to spend thousands of dollars of their hard earned money with you is hard. Delivering a service to these people that's worth the amount of money they're spending with you is is hard. And so if you admit to yourself that things are going to be hard, sometimes we're going to run into difficult situations, then you're not going to be surprised or disappointed when those things happen. And I don't want to glorify hustle culture either, because I'm not fully bought into that. Because this doesn't actually mean you need to work more. It means you need to be more effective in the work that you do. Going into 2024, I absolutely had this misconception and it almost put an end to my business, actually. See, I was in this coaching program where this one guy had started a business and got it to $100,000 a month in like 54 months. And I had this belief and this expectation that that was supposed to be possible for me. I wouldn't say I felt like I was entitled to that, but I definitely would say that I felt why couldn't this be possible for me? Like, I see no reason I shouldn't be able to do this exact same thing he did. And while that level of confidence and self belief is probably a non negotiable to be an entrepreneur if we're being honest, but it has to be backed up by an ability to work hard, an ability to work effectively, and an ability to point that effort in the right direction. And I would say all I had at this time was the work ethic. I knew how to put in the I was just massively inefficient in the time that I was putting in. And I would say I wasn't pointing that effort in the right direction. I was spending a lot of my time working on things that ultimately like didn't really matter that much and not spending enough times on the things that really did matter and only I could possibly do. And to be clear, like nothing against this other guy who scaled his business really, really quickly. Like he's a good dude. I'm still friends with him to this day. But just because he and I were around the same age, we had a similar business model, we had a similar way of thinking about business and about life, didn't mean that I was entitled or even capable of that same level level of growth at that time in my company. And clearly I'm sitting here today not having $100,000 a month business myself, and I didn't get what he got. But that's just not the way God builds out your path. You don't get to just carbon copy whatever somebody else has. And so instead of building this highly profitable business where I could work the first half of the day and be done and I could live in this flow state, I was left hanging onto my business by a thread for the first six months of 2024, almost going under, being negative on profit for probably four out of those six months, and essentially rebuilding my business from the ground up. And it's only now, today, a year later, that I actually have something that is capable of scaling. We all have the same 24 hours. We all need about eight hours of sleep. And so it's what you do with the other 16 that count. A lot of people talk about treating business like a pro athlete, right? We use the phrase going pro when we're like fully committing into some aspect of our business or just business as a whole. People like to make sports analogies and compare themselves to Kobe or Michael Jordan or one of the greats. But I think the underrated aspect of going pro isn't actually the things you do, but it's the things that you cut out of your life. And so I've started putting this focus on actually cutting out the things that take away from my effectiveness in business. Doing less, not more, right? Some of those things for me are staying up late, drinking alcohol, even things that sound good, like really, really hard workouts or working 12 to 14 hours in a single day. If I do a really hard workout in the gym, I'm shot for the rest of the day, right? I just want to sit on the couch and eat pancakes. If I work 12 to 14 hours one day, then the next day I'm pretty well shot and I'm not really going to get anything done. And so I've. I got an extra four or five or maybe even six hours of work done one day, but that takes away my ability to actually get 10 hours of work done the next day. And so instead I keep my workouts short and sweet. I actually started doing them at night too, because I'm not then, like, tired for the rest of the day. After working out, I can just go to bed. I'm in bed by 10pm like 90% of the time. I don't really stay up late ever. I still drink occasionally, but it's like every couple of weeks and it's only ever like one to two drinks. I'm not really out, like, partying. And so by optimizing the time that I'm not working, I'm actually able to be more effective when I am at my desk and I am out in the workplace. One really important tactic I use for this too is calendar blocking, which a lot of people talk about and I think not enough people do. So I've got my week about 70% planned out before I ever come up with a to do list. So we do team calls Monday morning, just getting everybody plugged back in and ready to go for the week. From 12 to 5 Monday through Friday, I'm either doing client calls or sales calls or some combination of the both. And that means that five days a week, Tuesday through Saturday, I get four or five hours of uninterrupted deep work throughout the mornings. That's when I find I'm the freshest. That's when I find I've got the most creative juice in me. And that's energy I don't usually need for those client calls or sales calls in the afternoon. I think technically people call these rocks and pebbles. So use the analogy of if you fill a bucket with pebbles and then you've got a couple of big rocks you're trying to fit in there, you can't necessarily fit those big rocks in on top of the pebbles, but if you fill this bucket with the big rocks first, then you can kind of pour the pebbles and the sand in and they kind of just like fill in the gaps afterwards. Now what do I do with these long time blocks dedicated towards deep work? There's basically three buckets, and so those fall into creative, operational, or restorative. And so the way I like to think about that is creative is usually related to prepping YouTube videos. It might be related to some of the minimal level of client delivery that I'm still involved in, kind of the high level strategy stuff. It might be related to a podcast interview that I'm preparing for, writing one of my email newsletters, et cetera. The operational tasks are usually related to building or refining systems that we're going to use. It's related to developing my team, either working directly with them one on one and kind of these longer blocks to level up their skills or their ability to do their job, or preparing materials that are going to allow them to do that. Might be related to hiring new team members or even just like financial management type stuff. Doing my books, forecasting revenue, you know, calculating ad spend, like things like that. And then the third bucket, which I think not a lot of people have automatically programmed in, is what I call restorative work. If you're an athlete or you go to the gym, then you would know this as active recovery, right? Usually one day out of the week you'll program into your schedule to I'm going to go to the gym, but I'm not lifting weights. I'm going to be doing yoga, go to the sauna, kind of, you know, walking around the track, basically just getting my body moving, but doing so in a way that's actually restoring my ability instead of trying to break down my muscles so they grow again, like in weightlifting. And so for me, probably about every other week, usually it's every like 15 to 20 days, I kind of have this crash because I'm working 10 hours a day, five to six days a week, and so I'll just take a morning off. And this isn't programmed into my schedule. It's just completely based on my subjective well being. But usually on those days I'll sleep in a little bit and I'll do something restorative like playing around a golf, hit the driving range, hit the shooting range, maybe just read a book. Just something to kind of like refresh me and get me ready to get back at it. Uncomfortable truth number two, Long form content is where your time belongs. For context here, I have posted basically every day, sometimes up to two to three times a day on Instagram for about the past three years. I got started all the way back in 2022 because I didn't have enough clients to fill up my whole calendar. And I was like, you know what, this seems to be what everybody else is, so I should probably do short form content. With all this extra time, I have to be able to level up my business and get more clients. And to be honest, having that platform has been super valuable to me. But I also have never fully committed to any sort of long form outlet like YouTube or podcast. And so you'll notice if you've been following this channel or paying attention to my Instagram for any amount of time. Recently my focus has shifted a little bit. And I'll tell you the reason why I've shifted this focus to be more towards long form. All right, so Google recently did a study on, I think it's the general social survey is what it's called. But basically it was this social survey diving into person to person trust. And Google came up with a rule based off of this study that in order to get somebody to become a dedicated customer of your brand or dedicated fan of your brand, they need to consume 7 hours of content across 11 different touch points and on 4 different platforms. So here's what that means. They need to spend a long time with you, they need to see you a bunch of different times, and they need to see you in multiple different places. Now, let's say you're running ads for your business, right? So you run an ad, you send this person to a landing page with a book a call form. They book a call with you, and on this call you're expecting them to turn into a customer. How many hours is this person spending with you there? Best case scenario, they're probably spending about 30 to 45 minutes and most of that is on that call with you. So they're not spending enough time with you. How many different touch points do you have with them? Well, you probably have your ad, you have your landing page, you have, let's be generous and say, three emails that they get before you actually speak to them and then you have the sales call. So now you have six touch points. That's right, about half of what you're supposed to have. Now, how many different locations are they getting in contact with you? Well, they've got your ad, that's one. And I would probably include the funnel with that because that's all kind of one seamless experience. They've got the emails that they're getting and they've got your sales call. So they're not even seeing you in enough locations to theoretically get here. Now, obviously this rule is an average. And so there's going to be people who take far less of that kind of trust building in order to buy from you. But you cannot optimize for the people who have the lowest barrier to build trust, because guess what, those are probably also going to be the least dedicated customers for you long term. If you're posting short form content, it's a similar story. Like to get somebody to consume 7 hours of your content through short form videos, it would take like 840, 30 second videos. If you're going really hard on Instagram, let's say you're posting twice a day, that's going to take you 14 months to get a customer. If instead you post on YouTube twice a week, you kind of go long. So let's say your average video is 30 minutes. That would now take seven weeks to get somebody to that buyer level of trust. And so if you add into that clipping up your long form and posting it all over social media, you add to that an email list that you're sending emails to a couple times a week. You add to that a funnel with a video sales letter, the actual time they're spending on a call with you. And you can see how you're actually now exceeding the amount of time somebody needs to spend with you, the number of touch points they have with you, and the number of different locations where they see your face. And so now instead of optimizing for people who are a little bit easier to build trust with than the average, you're optimizing for people who are actually even harder to build trust with on the average. And so I am going all in on YouTube this year and I want to break down just very briefly what my strategy is going to look like for. So I think for a lot of people, the hardest part of this process of creating a YouTube video, I know this is the case for me, is kind of the bridge between having an idea for a video and actually having that video outlined and ready to film. I think for a lot of us, if we had video outlines just put in front of us, then we could pretty easily film that, send it off to an editor, they can publish it for us. I also think a lot of us have a ton of ideas for what we could make a video about. And so my process is basically whenever I have one of those random ideas that pops into my brain, if it's a place and time where this is possible, I'll just pull out my phone and I'll record a voice note to myself. The great thing about this, too, is if you've got AirPods, you could literally, you could be walking around the grocery store recording a voice note to yourself. And people don't actually think you're crazy. They just think you're on the phone, which is great. And so you record this voice note to yourself with just as much of your thoughts about this topic as possible. And then I've got this AI system where I can drop this voice note into this AI engine. And I've trained it on kind of YouTube strategy titles, thumbnails, intros, outlines, kind of all the necessary components of a YouTube video. So I can drop it in here. And I kind of use this as my ideation partner on what I actually call this video. And what kind of the main angle is basically like, organizing my thoughts that are just like, all scattered within this voice note. And so from this, I won't get 100% finished title. I won't probably get 100% finished thumbnail, but I'm a pretty good copywriter. And so I'll get kind of the initial spark of an idea that I need in order to come up with a title and some different thumbnail options. And then I can just build out an outline. I can use this AI engine to kind of help me build out this outline and get this video structured. And then for each bullet point, I just come up with a few more bullet points of what I would want to talk about here and kind of my thoughts on this topic. That's literally what I did for this video, by the way. And so what I can do is I just finish the outline. I've got every single Friday morning blocked off for filming, and then I'll just drop those files off to my editor. We've got a process on the back end to get it edited, get the thumbnail designed by our designer on our team, and go ahead and publish that video. One important note that I want to leave here, though, is you need to leave room for your uniqueness and I know that might sound a little bit corny, especially if you're kind of a type A, like more straightforward, like straight line thinker. And there are script writing services out there who will write YouTube scripts for you or write podcast outlines for you, and they do a fairly decent job. But the problem is you're now speaking somebody else's words. It's not fully your own thoughts coming out into the world. And I think people can genuinely tell when that's the the case. Your sense of humor, the stories and metaphors that you tend to use, the way you speak and kind of deliver your ideas, those are all part of what makes you unique. And you don't want people to just be watching your content only because they think you might have something valuable to say. You want people to be watching your content because they like you as a person. Now, you can use the value to get them in the door, but the way you keep them long term is they like your personality. Think about any of the YouTubers that you watch or you listen to. All right, I watch a ton of Alex Hormozi. I watch probably every video he comes out with, and then I listen to it again because then he publishes it like three or four days later on his podcast feed. There's really only like three or four different things Alex talks about. There is so much repetition in his content, but he just says the same things over and over and over again with just slightly different packaging. And so one of the things I actually really relate to and really like about Alex is his personality. I feel like he and I have certain similarities that make me resonate with his content more than maybe just the average person. I like his sense of humor. I like the way he delivers stuff and kind of his like super confident, type A approach to delivering ideas. And at this point, that is just as much a reason for why I consume his content as the actual value that I think I'm going to get from it. This is the same reason why I don't watch as much of Leila Hormozi's content, even though technically hers is probably more value driven or value packed for somebody in my position in business. Since she's the operator, she manages the people, she manages the day to day of acquisition.com, she's probably got more to speak into my particular situation, but I just don't jive with her personality that much. Note number two, when it comes to long form content. Okay, first, YouTube matters the most. No matter whether you publish a podcast or you're doing videos specifically for YouTube. YouTube matters the most. Focus on that. And what matters the most on YouTube is your title, your thumbnail, and the first, say, 20 seconds of your video. If you can have all three of those elements be aligned, then you're going to get people to click. You're going to get people watching at least the first little bit of your video. And over time you can kind of figure out, okay, how do I keep them to the next minute and then to the next minute and then to the next? You can think about retention later. But you need to be getting that click first. And that's literally it. You need to have a good title that actually gets people to want to watch the video. You need to have a good thumbnail that makes the video attractive to them. And the first 20 seconds of the video need to very, very closely line up with the expectations that someone would set from seeing your title and your thumbnail. Uncomfortable truth number three, websites are dead. This one might get me some hate. People might get a little bit upset about this one. But I believe websites are actually pretty useless in today's marketing environment. My company does not have a website. If you go to our website, social club studios.com, it's just a one page lander. It's just like a sales page. It looks much more like a sales page that you might run ads to than it does like a kind of evergreen website that people would just type in your web address or Google your company and this is what would come up. We don't have a homepage, we don't have an about page, we don't have an inquire to work with this page. It's just one single page. And I think this approach towards a website of having all these different pages and doing a redesign every year and a half to two years is like a really obsolete way of approaching websites. And so I want to kind of walk you through what I would do instead. And actually what we are doing and encouraging all of our clients to do here at Social Club Studios. So first off, a couple things that I think are wrong with modern websites. Okay? Number one, modern buyers are more informed than ever. And so the battle is not convincing somebody that they need a CPA or a lawyer or whatever you do, Right. The battle is actually convincing them that you are the service provider. They need to be clear. Once you get absolutely massive, you might actually get to the point where you are having to convince people they need a CPA or they need a lawyer. But if you're under like $20 million a year, then this is definitely not part of your problem. And most websites are not optimizing around convincing somebody that you are the perfect CPA or the perfect lawyer or the perfect consultant for them. Traditional websites are liabilities, not assets. They're just full of all this like irrelevant fluff. The homepage has some headline that's just like jargon that doesn't make sense. It's got a bunch of different sections that are kind of just like thrown up there. And you know, oh, people, we probably need to tell people about this. And you know, here's the services we offer and here's how much we charge and here's an faq. Then you go to the About Us page and it's pictures of your whole team and you know what they do and like stupid little facts about them that nobody actually cares about till they're working with you. You go to the inquiry page or the Contact Us page and it's just this form that they submit it and then it's like, yeah, we'll be in touch. What I mean, this is just so archaic. And so the solution then that I would propose to you is a one page lander that's going to replace your entire website. By the way, you can go to socialclubstudios.com to see what we're doing for this. I won't say that ours is perfectly optimized yet because we actually didn't have anything here before. You go to socialclubstudios.com and it was just a 404 page. Cause that didn't even matter to us. But we're getting to the point where we're getting enough organic attention. People are just googling our brand. We gotta have something up there. And so the way I would organize this is starting with a headline plus a call out. And so the call out would be who this is for. For real estate investors with three to 50 properties for residential moving companies in the US then the headline would be what you do or what benefit you can bring to them. Okay, so that would be like how to get yourself on the path to paying $0 to the IRS or how local moving companies are doubling their profit. Now, immediately beneath this headline in this call out or immediately next to it, depending on the layout, it doesn't really matter. I would put your video sales letter, actually, if you don't have a video sales letter, let me know in the comments below. I might make a video on kind of our framework that we use for VSLs. But the purpose of this video sales letter is it's a five to ten minute video, maybe a little bit longer. There's a lot of factors that would go into that, but it's a video walking someone through everything they would need to know to be convinced that you are the exact right company for them to work with. So from this video they're going to understand A, whether your service is even for them or not. B, they're going to understand what pain points exactly. You're going to be able to solve for what your solution is, what your solution looks like, how your system works, just broadly speaking. And they're going to know the exact next steps they need to take, which is generally just click the button below this video to book a call with us. By the way, if you run ads, you'll notice so far this is basically exactly like a VSL funnel that you would run ads to. Now, beneath this video sales letter, I would involve three additional components that you probably wouldn't see on a traditional funnel. We're going to include case studies, testimonials and social proof. So this is clients that you've worked with in the past and they've had a really great experience with you. Ideally, we just want anybody who's within your ideal client profile to be able to look at one of these case studies and say, oh, this person's just like me and I'm experiencing the same pain point as them. Because if they can watch this case study video or see this testimonial or review this person left and they can kind of identify with that, then that way increases the level of belief they have that you are the right company for them. The next thing I would include is only the most important customer facing staff. And I probably wouldn't even include everybody who's customer facing, but really just the people that they're going to encounter in the first, say, two weeks from sales call to onboarding, to maybe beginning to start working with you. So for me, we've got a handful of team members that are customer facing, but I've actually only got myself and my co founder Kristen on the website because they're not going to speak to anybody else on the team until they've been with us for about two to four weeks. Beneath this, I would link out to kind of whatever free resources you've got. So for me, that might be my YouTube channel for you. Maybe you've got templates or guides, or maybe you've got a podcast that you want people to check out. And then the last thing is I would just create kind of an Endless scroll of testimonials and social proof. So maybe up top, right beneath the video sales letter, you pick like your top three case studies, your juiciest, best, most sexy ones. But down here, our goal is not for people to look at every single one or to watch every single one. Our goal is for people to just be able to scroll endlessly and not be able, like they can't get to the bottom of the case studies and the testimonials you've got. This just creates this like overwhelming sense that you're really, really, really good at what you do. And this is very important for convincing somebody that you're the right company to work with. Let's say you're going out on a date with your wife or your husband or your boyfriend. Girlfri, you want to try a new restaurant. You've got an option between one restaurant that's got five star reviews or another restaurant that's got like a thousand reviews with an average of like 4.7. Which one are you going to choose? You're obviously going to choose the one with a thousand reviews, even though technically the one with only a few reviews has a technically better rating. And so that's kind of the purpose of this endless scroll. We just want to overwhelm them with the amount of happy customers you've worked with. The psychology behind this is basically each section of this page is like the next step. So what's the first thing somebody needs to know when they land on your website? They need to know, is this for me? And so that's why we have that call out at the very top. What's the next thing somebody needs to know when they land on your website? They need to know what does this company do? And that's what your headline and your video sales letter is for. What's the next thing they need to know? Well, we want to catch those people who can immediately say, I need to work with this company. And so we have a call to action there. What's the next thing they need to know? They need to know, like if we've done this for other people before. And so that's where we include like our best three case studies we've ever gotten. What's the next thing they need to know? Well, they probably want to know who they'd be working with. So that's where kind of your about us section goes. What's the next thing they need to know? Well, the next thing by this point is just to like overwhelm them with social proof. And obviously we'll sprinkle in calls to action like buttons to get them to book a call with you. And that's kind of it. And so if you're watching this video and you're considering moving to a system more like this, then what I would do is I would actually switch from a website platform to a funnel building platform for this. So for example, you might be switching from Webflow or Squarespace or Wix. You might move your website to something like ClickFunnels or go high level. And the reason for this is because you can actually a b test this page on those funnel building platforms. So you could have two different versions of this page with let's say, a different headline on each one and you can see which one converts at a higher rate. So you'd be able to say headline A converts at 1%, headline B converts at 2%. So I'm going to use headline B. Then you can test another element of it and you can actually figure out how to optimize conversions on your website. This is something most people aren't even able to do with a traditional website builder. And by the way, if you're thinking that a system like this could be valuable for your company and you want somebody to help you build it, that's part of the service we offer here at Social Club Studio. So you can click the link below this video to see if you qualify to work with us. But that brings me to truth number four. AI is non negotiable. Now, I want to be clear here. Using AI within your company, company, it's not about replacing humans, but rather it's about enabling those humans on your team to be more effective in the work that they're doing. Okay, there seems to be kind of the sweet spot of like 80:20 between AI and human for most of the work within your company. You can use an AI for about 80% of the job and then have a human do the remaining 20%. You could also kind of implement the 8020 rule here by saying, hey, my AI is going to do 80% of the work that drives only 20% of the results, and my human team are going to do the 20% of the work that drives 80% of the results. There's this rare Jeff Bezos interview that just recently came out and I haven't actually watched the whole thing yet. But there was something he said that was really interesting. When he was asked about AI, he said, AI is not a gold rush, it's electricity. So you think about when electricity first came out, electricity was the super rare Thing, not a lot of people thought it was going to work. People had to kind of like build their own electrical generators. If a hotel wanted electricity, they had to build their own electrical generator. If a home wanted electricity, they had to have their own electricity electrical generator. Like there wasn't a power grid. But over time it just became a non negotiable for doing life today. And now the only people who don't use electricity are the Amish and they're like kind of in off in their weird like little towns or little corners of the world. If you're watching this and you're Amish, I don't take, actually you're not supposed to be watching this. If you're Amish, what are you doing? But Bezos point here is that AI is the same thing. Right now we're in such early stages of AI, but I believe and what Bezos is arguing here is that, that it's very quickly going to get to the point where AI is a non negotiable part of your everyday existence. Every aspect of a business is going to utilize AI in some form or another. And so I believe getting ahead of this curve, building AI into certain aspects of your business is, I mean it's not an option, it's going to happen no matter what. It's just how early do you want to be and how much of an advantage do you want to have between today and the point in time where everybody's got this and it's no longer a luxury or a competitive advantage. So some AI capabilities that you might not be aware of, number one is just operational automations, right? So you might be familiar with a tool called Zapier. They've been around for quite a while doing like app to app automations, but they just launched like an AI agent feature where you can actually plug AI into different apps or pieces of software that you use and have it do tasks within those softwares. Now previously this was limited to like very, very bare bones simple tasks, right? It would be like, like when a new person is added to my email list, send them this email or when a project due date gets updated in ClickUp, then notify the team member who's assigned to it. But now you can actually give it instructions just like you would straight into ChatGPT, but it's plugged into these apps. So for example, you could plug this into your Gmail inbox and you could actually train it on how to handle your emails and basically turn it into an executive assistant for you where just like an executive assistant is trained to handle say 80% of your emails and then bring you the 20% that they don't know what to do with with. You would train this AI to automatically handle the 80% of your emails that are just very simple, forward to this person, respond this way, et cetera. And then it could label the other 20% for you so that you can go in there every day and figure out what to do with those more like complicated ones. Another capability with AI that's very, very helpful for me personally is just organizing messy thoughts. Okay, so I talk about this with my YouTube videos, but I have this practice of whenever I have an idea that I'm trying to kind of just like, like get out of my mind into the real world. I'll start by recording a voice note on my phone. And so usually this will just be like five minutes of just me rambling on this topic. Just you know, so many ums and uhs and like I'll pause for 30 seconds to try to figure out what the hell I'm even trying to say. But you could take this voice note, you could drop it into an AI bot like ChatGPT or Claude and you could have it just create an organized outline for you to save it for later so you can actually come back to this and use it rather than just having like an endless scroll in your phone of voice notes that you're never gonna listen back back to. And it's just like the date on there, right? You don't even know what to do with it. And by the way, these are all like very simple AI capabilities. There's so much more complex stuff that you can get into, especially depending on like what your day to day operations even look like. But the third one I came up with just for the sake of this video was reading contracts. If you receive a contract from a vendor or somebody you're working with, you could drop it in here and ask it what your potential vulnerabilities are or if there's anything that's like out of the ordinary. With contracts like this, you could also use it to help you, you draft a contract for a particular client or specific scenario. You could drop your contract template in there that you use for clients. For example, for me I've got a contract template we use for every single client. But occasionally we might architect like a rev share deal with a client where it's kind of a specific scenario just for that client. It's not our normal contract. And so what I would do is I could drop our contract template in there and I could have it help me adjust this for like a rev share situation. Obviously, ideally you still want to consult with an attorney to make sure you're covered on all your bases. And you know, AI is not going to be 100% accurate with stuff like that, but it gets you very close to finished with just an AI bot that you can pull up at your convenience. Now one pro tip that I've got for getting really high quality output from chat GPT or whatever AI bot you use is to separate out your chats very strategically. And so what I mean by that is, let's say you've got a recurring task that you do over and over and over again and you want to get an AI bot that can get this done like 80% for you, let's say putting together a job description. So what I would do is I would start one AI chat and I would have it help me develop a framework. And so what I might say is, hey, I need you to help me create a framework for writing job descriptions that my intern can use. My intern is not the most creative person in the world, but they're really good at following set instructions. And so I just need you to create kind of a comprehensive blueprint and set of instructions for them whenever we're creating a job post. Now what you're going to get from this is just kind of a long list of instructions, some examples. It's usually not that, that great. And so what you can do is say, make it more comprehensive, give examples and specific frameworks so that this is idiot proof. And so usually what you'll get from that is kind of the ultimate guide to building job descriptions or whatever this task is. And so then what I would do is I would take that ultimate guide and I would drop it into a separate instance of your, your chat GPT and I would say, hey, you are my intern responsible for writing job posts. I need you to help me create a job post for XYZ role. Right? I need you to help me create a job post for a new sales rep that we're going to be bringing on based on this set of instructions. What additional information do you need to be able to fill this in properly for the sales role? Then it's going to give you a bunch of different questions. You answer those questions and then you get actually a really, really good job description that you can post on LinkedIn. Indeed. ZipRecruiter. Wherever you post your jobs. I use this for everything across my business, from writing SOPs to writing emails or coming up with YouTube video outlines or building job descriptions, writing lead magnets for my company. And this consistently works well for me across basically all of those tasks. I've got a framework for each one that I developed inside one chat, and then I create a separate chat and train it on that framework to then actually do the task. Guys, if this video has been helpful for you so far, you've gotten value out of it or learned anything. The only thing I can ask from you is just to share this with a friend who could also get something out of it. When I see you guys sharing these videos, that just means the world to me. And, and really that's the best way this thing can grow because that ensures that the people who my content is getting in front of are people who can actually benefit from this stuff. Uncomfortable truth number five, is that done with you is super overrated. Now, what do I mean by that? Well, there's kind of three different types of business offers, right? There's done for you, done with you and do it yourself, right? And so done for you would be something like a professional service. It would be something like a marketing agency or a tax firm or a legal service, something like that. Done with you would be something like coaching, consulting, some sort of mentorship program. And do it yourself would be like a course or some kind of like product. DIY has its flaws, right? But at the end of the day, you do have to come up with a product. You have to put time and effort into this product. And at the end of the day, you have worked hard to create something for the world. And so as long as the information you're giving away in this course or the product you're selling actually works, then you're kind of good. And there's certain economics to these types of businesses that I also don't personally like just for what I'm going after in business. But I think you have to recognize there's a place for those Done for you. Businesses are absolutely the easiest type of business to start. When you're a beginner, you get paid to acquire the skills needed to actually do this work really, really well. And at scale, you provide jobs for a ton of people and you provide a valuable service for a ton of people, which I think is a win win for everybody involved. Really a win win, win. Because it's a win for you, the owner, it's a win for your team, and it's a win for your customers. Done with you has just developed this terrible reputation just generically of being a scam. And I think that's because the typical path the past maybe five or ten years with done with you type of businesses has been build a service based business. Best case, you either exit that service based business or you automate it so you're not really involved in it anymore. Worst case, you just give up on it because it is hard. And you don't, you know, frankly, in that scenario, you don't have what it takes to actually make it in that space. And then you start a coaching program teaching people how to do what you did or how to do what the service that you offered. And I want to come at this from a business economic standpoint, not a Most of these businesses don't offer a good product standpoint because that's also true. But that's a separate conversation. This model was a massive opportunity from I would say like 2018 to around 2023, but it's become saturated and it's got a terrible reputation. I saw this tweet the other day. I think it was satire, but it was actually hard to tell, which is kind of sa. It basically said there are officially now more bookkeeping coaches than there are bookkeepers. And I think this is true in a lot of industries. It feels like there's more people coaching how to build this type of business than there are people actually building this type of business. And frankly, if building this type of business was such a good opportunity, then why would you coach somebody else on how to do it? Why wouldn't you just go build this type of business and grow your own? And so in my opinion, the better alternative here is a hybrid business. The combination of a done for you business and a done with you business business. Everything's centered around a done with you service that you offer, but you've got elements that you pull from done with you businesses. And I think this puts you in a really, really unique corner of the economy where there's not a lot of competition. So for example, if you have a tax firm, obviously the main thing is to get customers for your tax service. Tax strategy, tax preparation, tax consulting, tax planning, whatever services you offer in that domain. But also tangentially, you could offer boot camps, let's say a couple times a year, you do like a live online, online boot camp, teaching some of those tax strategies that you use with your clients. And so you're giving legitimate value in this bootcamp because obviously you can't work with everybody in the world. You have a capacity on your customer list, but also you're able to ascend some of those people into your actual tax Service. And the reason I know this works so well is actually because we use this model with one of our clients and they scaled to $3 million a year in just three years. Alternatively, let's say you're a legal firm, right? So you offer legal services. Maybe that's contracts, maybe that's asset protection. Whatever kind of domain you're in, you could do a live workshop every so often where people pay 97 bucks for a ticket. It's two hours long. And you basically teach them the basics of asset protection so that they can understand what their entity structure needs to be to protect their businesses or their real estate or you know, the assets that they own. Maybe you're an IT consultant, right? And so what you could do is you could offer some sort of low ticket community where business owners can join this community and they can get access to weekly live calls where they can just ask questions of an IT consulting consultant to kind of handle all of their like low level IT needs. But again, for all of these businesses, the focus is on the high ticket service that you're offering. The focus could never be anything else. Why on earth would you focus on $97 boot camp tickets when you could focus on selling a $5,000 tax strategy package or a $20,000 IT consulting service? But you use these done with you elements to build trust with people and get them in the door for that high ticket service. And so by doing this, you don't develop that douchey reputation that a lot of these done with you businesses have. But you get all the adv selling this type of low ticket, kind of easy to just like impulse buy type of product or type of offering and then you're able to ascend people to that full done for you service. There's also just a different sense of authority that comes with this. Like if I have the option to learn tax strategy from somebody who just coaches people on tax strategy in kind of a group coaching setting, or I have the opportunity to learn tax strategy from somebody who's doing tax strategy and offering that as a service to hundreds of real estate investors. Obviously I'm going to choose the guy who's offering it as a service as well because he's just got a way higher level of authority.