Peter Vander Wall breaks down a three-stage funnel: run Instagram ads to find ideal customers, create niche content that shows them how to solve their problems, then start conversations and book sales calls. Most creators skip the middle step and wonder why their followers don't buy.
Everybody says you need to create content for your business today and chances are you've tried this and it's not working. You're not getting views and followers, and if you are, then you're probably not booking sales calls or getting new clients from that. So here's what I've done for myself and for my clients. So we're not reliant on the algorithm gods to get us new clients every single month. So for Top of Funnel, we're running targeted ads here on Instagram to get mass attention from our ideal customer. For our middle of Funnel, we're creating content that's very niche and very focused on our client avatar's problems and and dream outcomes, showing them the blueprint to get from point A to point B. For our bottom of Funnel, we're starting conversations with our followers, qualifying them and making sure that we can actually help them. And if we can, then we'll book them on a sales call and sell them our offer. Now there's a lot of things that can be added on top of this to warm up the audience even further with long form content, email, nurturing a vsl, et cetera. But this simple funnel is really all it takes to start booking calls and get new dream clients. DM me more clients and I'll send you a full training on how this all works.
How This Bookkeeper Scaled From $30k/mo → $92k/mo in 2025 [LIVE WORKSHOP RECORDING]
