Ads Don't Fix Broken Marketing

You don't need to hire an agency to get more clients. What you actually need first is a marketing strategy. I thought that's what marketing agencies do not so, my friend, most agencies follow a model I call the productized service model. So basically they have a service they're really good at and that's what they sell, right? So like take Facebook ads for example. If you go to a Facebook ad agency and you know Facebook ads are the missing link in my business, then you'll probably do just fine. But are Facebook ads actually the only missing link in your marketing strategy? What's your messaging for this campaign? What's the customer profile that you're targeting? What are you doing once people click the ad? Do you actually know how to sell to cold traffic whose only exposure to you is a 30 second Facebook ad? If someone looks you up on Google, what are they going to find? Are the Google results going to match the ads that you're running? If you don't have all that figured out, the Facebook ad agency isn't going to get you results no matter what they do. And so what you need first is to identify who is your actual ideal customer profile, who are you trying to reach, and how are you communicating your unique value to them. Then you need an actual customer journey. They're not going to just click the ad and book a call. Like you actually need to warm them up and get them some of that initial information they would need to start trusting you. And finally, we need a way to track KPIs and understand what our ROI looks like. So that way when you actually run ads later on, you'll be able to see how much money this ad spend is making you. And once these three links are in place, now we can actually run ads profitably because we know who these ads need to get in front of where they're sending people to convert, and we can track that performance and the return on investment we're getting.