Peter Vander WallFounder driving creative community growth

All the business coaches are lying to you about charging high-ticket prices

Name: All the business coaches are lying to you about charging high-ticket prices
Uploaded: 2025-04-03T23:04:34+00:00
Duration: 46 s
Channel: Peter Vander Wall
Description: Short video by Peter Vander Wall arguing that instead of charging inflated "high-ticket" prices, coaches should use low-cost introductory offers ("intro…

3 Apr 2025 · 1 min

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0:46

Short video by Peter Vander Wall arguing that instead of charging inflated "high-ticket" prices, coaches should use low-cost introductory offers ("intro offers") to attract clients and then upsell recurring or higher-priced services. Uses examples from major brands (Wendy's, Verizon, credit card sign-up bonuses) to show large companies use low-priced entry offers to acquire customers.

Chapters

All the business coaches are lying to you about charging high ticket prices. Be the most expensive. It makes your service feel premium. Yeah, when everybody's charging crazy high ticket prices, that's not premium. That's just artificial inflation. Instead, I want you to try offering the cheapest, easiest service you can while still getting the client a step in the right direction towards their goal. This is called an intro offer. And the biggest companies in the world do this all the time. Wendy's has the four for four. Verizon only runs commercials for their cheapest, like $30 phone plan. And every credit card company in the world offers a million bazillion points whenever you first sign up with them. And they do this because they know once they get you in the door, they can sell you more stuff. And so you sell a one time tax plan for two or $3,000, and then you upsell the yearly advisory or recurring service.