Peter Vander WallFounder driving creative community growth

Big words are killing your views

Name: Big words are killing your views
Uploaded: 2025-06-30T12:11:08+00:00
Duration: 18 s
Channel: Peter Vander Wall
Description: Short advice from a YouTube creator urging content makers—especially accountants—to eliminate jargon (e.g., EBITDA, profit, revenue) and simplify…

30 Jun 2025 · 0 min

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Short advice from a YouTube creator urging content makers—especially accountants—to eliminate jargon (e.g., EBITDA, profit, revenue) and simplify language so average business owners understand and engage with their content. The core claim: complex terms are hurting views and attention.

Stop using jargon in your videos. That's all I would say. Accountants will use terms like profit and revenue and EBITDA and just words that the average business owner doesn't actually understand. And then they get confused on why nobody cares about their. Their content or is paying attention to them online. You need to simplify it down, right? That's what it comes down to at the end of the day.