Bottom of The Social Funnel #shorts

And this brings us to our bottom of funnel. So this is where you get to see if your marketing funnel is working or not, because here we're going to start converting all of this traffic we're getting on Instagram. Now, the way we do this is through messaging conversations. Generally, I like to keep this in Instagram DMS because that just makes it super simple. But for Ryan, because he's at such large scale, we've started diversifying into other platforms. So we've got a free Facebook group that he's got a lot of people in. And so our main messaging platforms are going to be Instagram and and Facebook. Now, I wouldn't worry about this diversification until you're already doing about a million a year, probably from your Instagram alone. Until then, just keep it simple with Instagram and get really good at this one channel. But in these conversations, we're just trying to qualify each person that we're talking with, build some rapport with them, and then invite them to book a sales call. It's that simple.