Brand Building Essentials #shorts

Three types of problems. External, internal, and philosophical. You have to understand how to build all three of those into your brand, both digitally and very physically. You know, in conversations on sales calls. You know, I know a lot of firms do dinners where they'll invite a bunch of clients out and they'll bring people and then they'll kind of pitch at it. It's more of like an event, you know, You've got to understand how to build those three problems into the narrative, into the worldview that your business, your, your firm is selling on, how you help people.