Peter Vander Wall tells tax planners and bookkeepers to build trust through free, actionable content on Instagram. Giving away strategies isn't enough since everyone uses the same ones. What sets you apart is the connection and trust you build, making you a market of one.
How do you build their trust that you're the guy to go to? Well, the way I like to do this is through organic Instagram content. We want to give free value and we want to build a sense of trust in us. When it comes to giving value, you're basically just teaching them to share valuable tax strategies or bookkeeping strategies. Basically any sort of insights into the service you're providing that they could go apply or they could actually take some value from. But a lot of people don't understand how this trust building process works. They think by only sharing three strategies to save $10,000 in taxes next year, that they're somehow going to build a sense of trust, that they're the only person who can help you do this. Well, frankly, most tax planning professionals use a lot of the same strategies. Right. And so if that's your main selling point, then you're going to lose. But if you can build a sense of trust and connection between you and your audience, that is how you really set yourself apart and become that market of one.
How This Bookkeeper Scaled From $30k/mo → $92k/mo in 2025 [LIVE WORKSHOP RECORDING]
