Peter Vander WallFounder driving creative community growth

Building a $100M company

Name: Building a $100M company
Uploaded: 2024-11-28T13:00:09+00:00
Duration: 36 s
Channel: Peter Vander Wall
Description: Short advice-style talk (YouTube transcript) on scaling a service business profitably by focusing on the top 10–20% of customers. Recommends saying no…

28 Nov 2024 · 1 min

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Short advice-style talk (YouTube transcript) on scaling a service business profitably by focusing on the top 10–20% of customers. Recommends saying no often, profiling top customers versus the rest, and tailoring marketing and sales to that top segment to preserve profitability and avoid burnout while scaling.

Chapters

Hey, you want to get rich selling your service to other businesses? Here's how. By the way, this only works when you're really freaking good at what you do. To build a really large company, you have to say no more than you say yes. And that includes saying no to customers who are going to be more headache than they're worth. So you're going to take a list of all your customers you've ever worked with, and you're going to pick the top 10 or 20%. And I want you to compare this top 10% against the bottom 90% and figure out what are the biggest differences between an amazing customer and everyone else. And now, as you post content, as you run ads, and as you build your sales process, you're going to speak to only those top 10% customers. This way, you can stay super profitable and you don't come to hate your business. As you scale.