Short YouTube video by Peter Vander Wall giving three quick tactics to close leads through Instagram Stories: (1) reshare long-form content (podcasts, YouTube, guest appearances); (2) answer audience questions using the question sticker and reply on Stories; (3) post calls-to-action such as client wins and social proof, ending with a DM keyword to prompt responses.
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How do I close leads through Instagram stories? A lot of times you might have followers who are fully qualified prospects, but they just need that last little push off the edge before they're ready to buy. And I find these three methods are the easiest way to help people pull that trigger. So number one is resharing long form content, whether that's podcasts, YouTube videos, maybe it's somebody else's podcast that you were a guest on. Number two is I would answer audience questions through the question sticker. So just post one of those, like ask me anything and then just respond to those questions and give your best answer on them. And then number three is I would post calls to action. So this could be client wins, this could be social proof, this could be you kind of weaving a narrative through your Instagram stories. But at the end you should always have a dm, me, whatever keyword. If you want to get more info, give these a try and if it doesn't work, then come back and leave an angry comment below.