Peter Vander WallFounder driving creative community growth

Confuse you LOSE #shorts

Name: Confuse you LOSE #shorts
Uploaded: 2024-04-29T20:38:06+00:00
Duration: 18 s
Channel: Peter Vander Wall
Description: A very short YouTube 'shorts' clip (by Peter Vander Wall) advising organizations to maintain a single, consistent brand narrative across roles (marketing…

29 Apr 2024 · 0 min

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0:18

A very short YouTube 'shorts' clip (by Peter Vander Wall) advising organizations to maintain a single, consistent brand narrative across roles (marketing director, CEO, social media) because mixed messages create confusion and cause loss. The clip's primary claim: inconsistent messaging across channels/roles harms the brand.

The worst thing you can do as an organization is have the marketing director selling this narrative from the brand when she writes emails. And then having the CEO giving a speech somewhere and he's selling a different narrative. And then the social media girls talking to somebody in the DM selling a completely different narrative, a different brand. Right. The worst thing you can do is create confusion, confuse, you lose.