Creating Engaging Content #shorts

One of the hardest things as an accountant trying to get leads from the Internet is to create content people actually want to watch. Tax, accounting, investing, these are all pretty boring topics, right? But the way you can get people interested in this is to wrap it up in a story. So instead of sharing some strategy on how to save $10,000 in taxes this year, tell a story about a client who used this strategy and share how it impacted them. Share the pain that they felt before they implemented it and and the dream outcome or the end result they achieved after implementing it. Or if you don't have a case study for this specific topic you want to bring up, then just create a hypothetical scenario and tell a story around that. There's a reason every religion on earth has used stories as the basis for their worldview throughout all of time. It's because people remember stories. They don't remember random facts.