A mock trial team ditched traditional fundraising dinners and parental donations for a different approach: asking Fortune 500 employees for mentorship and support. It worked better and helped them build a recruitment system.
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Now, all of this was in the 2019-2020 school year. And unless you're living under a rock, you remember something particular happened in the beginning of 2020. And so because of this, a lot of our plans went unfinished because we all had to go in hiding until the government said we were allowed to come back out. But this was a really valuable lesson to me and just being creative in how you're making money in your business. In fact, there's a lot of ways to monetize your business that you probably haven't even thought about, because nobody else is doing it. The traditional way to raise funds for a mock trial team is to, like, host a dinner where you're, like, serving people who are going to give you money and ask your parents for money and probably fund a little bit out of your own pocket. But by pursuing mentorship from these employees at Fortune 500 companies, we were able to completely bypass all of that stuff and make way more money than what we needed for our trips and education and stuff like that. So now, using this creative funding mechanism that we found, we're actually building a recruitment machine similar to what a lot of colleges use for athletics and for some of their other clubs and teams.