Peter Vander Wall says every post should reinforce the identity you're building. He helps professional service providers break free from their current setups, and teaches clients to ask one question before posting: does this fit who I want to be?
Every piece of content you put out needs to contribute to the identity you want to create. What do I mean by that? Well, for me, I'm the guy who helps professional service providers break the golden handcuffs and live a freer life with a better business. And so every piece of content I create needs to build that identity. Now, there's a lot of ways you can do this. You need a lot of different methods to kind of build out this identity. But ultimately, every time you create a video, you should be asking yourself the question, does this make sense in the context of who I am and the brand I'm trying to create? This is such an important question. It's literally the first thing we go over with new clients in my consulting program. And so I'd encourage you take a step back, take a moment and really dig into what's the identity I'm trying to create and how do I build that Persona online.
How This Bookkeeper Scaled From $30k/mo → $92k/mo in 2025 [LIVE WORKSHOP RECORDING]
