Peter Vander WallFounder driving creative community growth

Direct vs Brand Marketing

Name: Direct vs Brand Marketing
Uploaded: 2022-06-14T11:00:10+00:00
Duration: 57 s
Channel: Peter Vander Wall
Description: Short instructional YouTube segment by Peter Vander Wall (uploaded June 14, 2022) that explains two types of marketing: direct marketing (measurable…

14 Jun 2022 · 1 min

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Short instructional YouTube segment by Peter Vander Wall (uploaded June 14, 2022) that explains two types of marketing: direct marketing (measurable, examples: cold calling, Facebook ads) and brand marketing (harder to measure, examples: TV ads, podcast sponsorships). The speaker argues both are useful at different business stages but emphasizes brand marketing as the path to longer-term growth and reduced burnout.

Chapters

Alright. This is some crucial knowledge for anyone who wants to start their own business. So there's two types of marketing. First is direct marketing and then the second is brand marketing. So direct marketing is marketing that goes directly from you to the person you're trying to influence. You can tell if it's working or not. Some examples might be cold calling on the phone or Facebook ads. Now, brand marketing is not measured. Some examples might be TV ads or podcast sponsorships. Brand marketing is designed to create positive emotion and associations around your brand so that when people are given the option to buy later on, they're going to prefer your brand over the competitors. So while both types of marketing might be necessary at different stages of your business, brand marketing is what's really going to take you to the next level and create a brand that lasts forever. And that's some knowledge that could save you from a ton of burnout.