Peter Vander Wall explains why creators need an email list beyond social media. A CPA serving real-estate investors offers a free deal analysis template to collect emails, staying in touch even if Instagram disappears. Build your own audience, not rent it.
If your Instagram account gets shut down tomorrow, then you have no access to your followers. That is, unless you have some other way of reaching them. Enter email marketing. Well, how do I get the email addresses of my followers? You need to offer what's called a lead magnet, something valuable for free in exchange for getting their email contact. For example, one of my clients, he's a cpa. He works with real estate investors, and he's got this free deal analysis template that he offers. If they want access to it, they just put in their email and he'll send it to them for free. And now he can contact his most engaged followers even. Even if his Instagram account gets shut down for some reason. So seriously, if there's one takeaway you get from my videos, this needs to be it.
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