Short YouTube advice clip by Peter Vander Wall about appearing more confident and building trust. The speaker advises keeping track of where you learned information (source attribution) so others can fact-check you, and using concrete proof — specifically revenue increases from client video work — to demonstrate credibility in sales. Ends with a call-to-action to view case studies on the speaker's website or contact his agency.
Chapters
If you want people to trust you more, you just need to understand why you know the things. You know. Have you ever met somebody who knows all this stuff and yet they can never remember where they heard it? Eventually it gets kind of hard to believe them, right? Because you can't fact check them. So if you want people to trust you more, keep track of where you heard things and where you learned things from. An inspirational quote that you heard means a whole lot more if it came from Kobe Bryant than if it came from Nancy Pelosi. And the same thing goes in sales. If you know the numbers that prove the features of your product work, then it's going to be impossible to convince somebody not to buy your product. When I first learned about this, I went to each of my video clients and I asked them, what kind of result have you gotten in your business from creating these videos with me? And we're not just talking about likes and views and followers, because those things are almost inevitable, but we're talking about actual increase in revenue. And the results were pretty crazy. If you want to learn more about these, you can check out the case studies on my website. And if you want to work with my agency to create video content for your brand, hit me up.