A short YouTube advice clip (by Peter Vander Wall) arguing that to grow on platforms like Instagram you must differentiate your content rather than copy prevailing formats. The speaker criticizes creators who blame Instagram for poor reach and recommends making small but deliberate variations (e.g., different color, font, or format) and testing those changes for a few weeks to discover what stands out.
Chapters
Imagine being like the next Alex Hormozy online. Like, that would be huge. But you're not gonna do that by just creating the same thing everybody else is creating. So you gotta come up with some way to stand out. I get so frustrated when people, like, get upset at Instagram for not giving them views and not giving them followers, when in reality, everybody and their mother is posting videos on Instagram today. And so you don't stand out just by showing up. Instead, you stand out by showing up and doing something a little bit differently than everybody else. So if everybody's following the same exact format with fancy subtitles and cutting things, really f find a way to make, like, a little variation on that. You know, maybe you're using a different color or font than everybody else. Maybe you're doing a completely different format. I don't know what the next big thing is going to be on social media, but if you just make these slight changes from what everybody else is doing, try that for a few weeks and see what happens. You could come up with the next big thing on social media.