Does Your Podcast Suck #shorts

The podcast has to actually be good if you're going to generate leads from it. All right? And there's three areas you need to be really, really good. Number one, the content needs to be super valuable. That is to say you need to get into the head of your target customer or your client avatar and go what information, what knowledge do they want to know? What stories do they want to hear? What type of guests do they want to see interviewed? And it needs to actually align with what your client avatar wants to see. Number two, it needs to be presented well by you, the host, right? So you need to get really good at talking to the camera and that's just going to take pract. And number three, you need good production quality. All right, so I'm not going to dig too deep into this, but your production quality doesn't have to be like movie level Hollywood quality. It just needs to be good enough that it's not distracting you.