Peter Vander Wall argues that if your product genuinely helps people, you have a moral obligation to sell it. Hiding what you offer leaves customers suffering needlessly. Stop confusing sales with sleaze.
This is some knowledge that turned my world around. If you're in any kind of business, you're putting all this blood, sweat and tears into your product and you're making sure it's the best you could possibly make it. Whether it's a software, a high ticket coaching program, or even just a widget. You've developed something that has the power to make people's lives better, but you're afraid to sell the product. At some point you were probably burned by some used car salesman type dude. And ever since then you've been trying to avoid that feeling. And now in trying to avoid that feeling, you run away from sales altogether. This was me until I realized what I'm about to share with you. What you're missing scene is your product has the ability to make somebody's life better. You know about it and they don't. That means it's your responsibility as a good person, quote unquote, to tell them about this product of yours. If you don't, you're leaving them just drowning in this problem that they could easily solve using your product. That's a pretty shitty thing to do. So go sell them your freaking production.
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