Speaker argues that college (especially business school) does a poor job teaching practical marketing and business skills for two reasons: (1) the system trains "worker drones" who memorize for tests rather than learn applicable skills, and (2) business professors generally lack deep, current practitioner experience. The speaker shares a personal anecdote—attending college for two years with a major in entrepreneurship—and recommends apprenticing under a practitioner to gain real experience while avoiding high tuition costs.
Chapters
College does a shit job teaching marketing. Actually, they do a sh T job teaching most skills, but especially anything related to business. Why is that? I think there's two main reasons. Number one is the way the system of college is built to create worker drones. Memorize the material, get it right on the test, and those don't translate to success in an actual working business. But reason number two is the professors in business school are rarely people who you'd consider to be successful business people. Either they've been in business, academia, their whole careers, just getting a master's degree, and finally they're teaching, or they got to some moderate level of success and they retired to go teach, never having reached their full potential. I went to college for two years and my major was entrepreneurship, Literally the dumbest major you could possibly pick. Imagine going to business school, the least valuable school, and then picking entrepreneurship. Anyways, if you want to start a business, go apprentice yourself to somebody who's doing the thing you want to do and learn from them for a couple years. You'll make a little money, you won't be spending tens of thousands of dollars on a useless degree, and you'll be light years ahead of most kids your age.